Date-wise News
Salt Brand Solutions wins mandate of haptic footwear brand Lechal

Lechal footwear aims to to use technology to make effortless and intuitive navigation a reality

exchange4media Staff Jul 21, 2015 3:51 PM

Ketchum Sampark appoints Surajeet Das Gupta as Chief Operating Officer

Prior to joining Ketchum Sampark, Das Gupta has been the National Corporate Editor with Business Standard, responsible for the newspapers pan India operations, covering corporate news and policy matters for more than two decades

exchange4media Staff Jul 21, 2015 3:44 PM

Lowe Lintas  Partners is rebranded as Mullen Lowe Lintas Group

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas

exchange4media Staff Jul 21, 2015 2:51 PM

Advertising Club’s Media Review 2015 & AdAsia Roadshow to be held tomorrow

Shashi Sinha, Meenakshi Menon, Punitha Arumugam, Pradeep Dwivedi are the speakers for the Media Review

exchange4media Staff Jul 21, 2015 1:04 PM

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 10:41 AM

DittoTV rolls out new brand campaign #TVBuddy; highlights Indian TV-viewing habits

Campaign showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it. The film has been conceptualized by Scarecrow

exchange4media Staff Jul 21, 2015 9:38 AM

Yatra.com bets big on digital with social marketing campaign #ReliveHappiness

Yatra.com has been on its toes with creating several advertising campaigns on all platforms to promote travel, and the brand. The website has received over 150 entries for this campaign,

Ankur Singh Jul 21, 2015 9:35 AM

Clients are driving as much inefficiency out of their system as possible: John Sheehy

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics

Priyanka Mehra Jul 21, 2015 9:28 AM

Bindass Play sees 65% growth in ad revenue since launch; to explore other revenue streams

Nikhil Gandhi, VP and Head of Revenue, and Vijay Subramanium, VP and Head – Content and Communication, Disney India talk about how the channel has grown in the last one year and future expansion plans

Collin Furtado Jul 21, 2015 8:36 AM

Guest Column: How to manage a brand crisis? Don't: Adve Srinivasa Bhat

A crisis continues to remain a blemish for a brand if not settled with convincing explanation and with a product that is an innovation, the inability to explain the negative aspects would only hurt the sales hard, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jul 21, 2015 8:24 AM

RAM Ratings: Radio City reclaims top spot in Mumbai, leads in Bangalore

RAM ratings for Week 27 (June 28-July 4, 2015) show Radio City took first spot in Mumbai closely followed by Big FM. Fever leads in Delhi and Radio Mirchi in Kolkata

exchange4media Staff Jul 21, 2015 8:20 AM

Kochi and Ahmedabad franchises likely to replace CSK and RR in IPL

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff Jul 21, 2015 8:17 AM

ShopClues traffic up by 40% since the launch of ‘Ghar Wapsi’ Sale

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy Jul 21, 2015 8:13 AM

Creating great content is only half the battle: Gulshan Verma

Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each month to users in over 150 countries. He shares insights on the company’s future plans and how India fits into this strategy

Abhinn Shreshtha Jul 21, 2015 8:09 AM