Date-wise News

Lechal footwear aims to to use technology to make effortless and intuitive navigation a reality

exchange4media Staff 21-July-2015

Prior to joining Ketchum Sampark, Das Gupta has been the National Corporate Editor with Business Standard, responsible for the newspapers pan India operations, covering corporate news and policy matters for more than two decades

exchange4media Staff 21-July-2015

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas

exchange4media Staff 21-July-2015

Shashi Sinha, Meenakshi Menon, Punitha Arumugam, Pradeep Dwivedi are the speakers for the Media Review

exchange4media Staff 21-July-2015

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff 21-July-2015

Campaign showcases the Indian TV viewing habit that even if they are separated by geographies, Indians always like to watch the same TV content together and sometimes, even discuss and share it. The film has been conceptualized by Scarecrow

exchange4media Staff 21-July-2015

Yatra.com has been on its toes with creating several advertising campaigns on all platforms to promote travel, and the brand. The website has received over 150 entries for this campaign,

Ankur Singh 21-July-2015

John Sheehy, President of Global Operations at Starcom Mediavest Group, talks about the reason for the surge of global media pitches, SMG continuing to be a challenger brand, growth in double digits and focusing on making India a global hub for data and analytics

Priyanka Mehra 21-July-2015

Second annual tournament a hit as 18 teams battled to win 5-a-side championship

exchange4media Staff 21-July-2015

Nikhil Gandhi, VP and Head of Revenue, and Vijay Subramanium, VP and Head – Content and Communication, Disney India talk about how the channel has grown in the last one year and future expansion plans

Collin Furtado 21-July-2015

A crisis continues to remain a blemish for a brand if not settled with convincing explanation and with a product that is an innovation, the inability to explain the negative aspects would only hurt the sales hard, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat 21-July-2015

RAM ratings for Week 27 (June 28-July 4, 2015) show Radio City took first spot in Mumbai closely followed by Big FM. Fever leads in Delhi and Radio Mirchi in Kolkata

exchange4media Staff 21-July-2015

The IPL Governing Council is expected to give recommendations in six weeks following the Lodha Panel verdict on suspending CSK and RR for two years. Reports are surfacing that Kochi Tuskers and Ahmedabad team are likely options BCCI is considering

exchange4media Staff 21-July-2015

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy 21-July-2015

Gulshan Verma, GM (India and SAE) at Outbrain, tells us that the content discovery platform serves more than 200 billion content recommendations each month to users in over 150 countries. He shares insights on the company’s future plans and how India fits into this strategy

Abhinn Shreshtha 21-July-2015