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Guest Column: Brand and branding opportunity, and brand responsibility in a disturbed market: Adve Srinivasa Bhat

Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Sep 17, 2015 8:14 AM

Guest Column: How to manage a brand crisis? Don't: Adve Srinivasa Bhat

A crisis continues to remain a blemish for a brand if not settled with convincing explanation and with a product that is an innovation, the inability to explain the negative aspects would only hurt the sales hard, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jul 21, 2015 8:24 AM

Guest Column: Branding games and stakes in politics: Adve Srinivasa Bhat

“The ongoing conflict between the Delhi govt and the Delhi governor has already created enough buzz – to the distress of the citizens, not just of Delhi - to have the potential to impact ‘involved’ political parties and their fortunes in the coming state elections,” says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jun 19, 2015 8:42 AM

Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

Guest Column: 'Kheencho, Kheencho' Lux Cozi ad

Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Apr 13, 2015 8:21 AM