Date-wise News
Goafest 2015: Autumn Winter Communications & Design wins 6 metals in Design Abbys

Umbrella Design wins 2 Golds and 1 Bronze, Taproot wins 1 Gold, 1 Silver and 1 Bronze

exchange4media Staff Apr 13, 2015 11:14 PM

Goafest 2015: Rediffusion Y&R, Ideas@work tie with 5 metals each in OOH Abbys

JWT and Publicis tie with 4 metals each, Taproot and DDB Mudra tie with 3 metals each

exchange4media Staff Apr 13, 2015 10:58 PM

Goafest 2015: Webchutney wins only Gold in Digital Abbys

SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers

exchange4media Staff Apr 13, 2015 10:41 PM

Goafest 2015: Havas Worldwide wins 2  Golds in Ambient Media Abbys

Mindshare led the metal tally with 3 Bronze metals, Havas Worldwide bagged 2 Golds , Taproot wins 2 Silvers

exchange4media Staff Apr 13, 2015 10:10 PM

Goafest 2015: Over-advertising can kill the Golden Goose: Neil Stewart

Facebook's Neil Stewart on how there is a real danger that digital advertising could face the same issue that TV has been facing

exchange4media Staff Apr 13, 2015 9:56 AM

Goafest 2015: JWT and Contract lead Creative Abbys

JWT India won the highest number of metals (35), followed by Contract (22) and Taproot (15)

exchange4media Staff Apr 13, 2015 8:59 AM

Ogilvy Mumbai named APAC Effie Agency of the Year 2015

Ogilvy Group picked up 2 Golds, 4 Silvers and 2 Bronze metals at APAC Effie Awards 2015

exchange4media Staff Apr 13, 2015 8:45 AM

2015 Global Effie Index  names Lowe Lintas + Partners ‘Most Effective Agency’ in India and APAC

The agency was placed at No. 3 among Global Top 5 in Global Effie Index 2015

exchange4media Staff Apr 13, 2015 8:42 AM

Goafest 2015: There'll be a bubble burst in e-commerce industry in 12-18 months: Ashish Hemrajani

Some of the e-commerce companies today are spending despite being EBIDTA-negative and their valuations are not credible, says Ashish Hemrajani, CEO, BookMyShow

exchange4media Staff Apr 13, 2015 8:38 AM

Goafest 2015: Over-advertising can kill the Golden Goose: Neil Stewart

Facebook's Neil Stewart on how there is a real danger that digital advertising could face the same issue that TV has been facing

exchange4media Staff Apr 13, 2015 8:33 AM

We haven't seen the next Prannoy Roy or Raghav Bahl in the Indian digital space: Parry Ravindranathan

Bloomberg Media’s Parry Ravindranathan on why India hasn’t seen the next big digital entrepreneur

Abhinn Shreshtha Apr 13, 2015 8:29 AM

Guest Column: 'Kheencho, Kheencho' Lux Cozi ad

Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Apr 13, 2015 8:21 AM

What is the way forward for TAM?

With the upcoming launch of BARC, industry experts believe TAM could continue measurement in certain niches other than television

Collin Furtado Apr 13, 2015 8:14 AM