Date-wise News
BARC data release to be stalled till MIB registration is complete?

“This is a discriminatory practice; our application for MIB registration with due diligence is pending since early November of 2014. It has been pending from their end,” said Shashi Sinha, BARC Technical Committee Chairman

Priyanka Mehra May 5, 2015 6:23 PM

Exponential launches VDX formats to provide single brand experience across multiple screens

The scalable video formats will produce ad experiences aimed at driving deeper, authentic audience engagement

exchange4media Staff May 5, 2015 3:30 PM

Housing.com CEO Rahul Yadav quits

In his resignation letter, Yadav calls the board not “intellectually capable enough” to have any sensible discussion with. Board likely to meet today to decide further course of action

exchange4media Staff May 5, 2015 3:26 PM

L&K Saatchi & Saatchi bags Siemens Home Appliances mandate

The agency will manage the mainline creative services for the high-end home appliances company

exchange4media Staff May 5, 2015 11:25 AM

Facebook opens Internet.org for developers, service providers

Developers who meet a certain set of guidelines will now be able to participate in Internet.org. The company also said people will now have more choices of free basic services that they can use

exchange4media Staff May 5, 2015 9:30 AM

Rediffusion Y&R appoints Suparna Mucadum as Vice President of Kolkata operations

She will head Kolkata operations for the company and will be reporting to Dhunji S Wadia, President, Rediffusion Y&R

exchange4media Staff May 5, 2015 9:26 AM

Flipkart's latest campaign: Smart shopping an App away

Flipkart's new ads stress upon the 'must have' Flipkart app on customers' smartphones for easy and convenient shopping experiences. Campaign is conceptualised by Chapter Five Brand Solutions in association with Grey's former NCD Amit Akali's new venture

Priyanka Mehra May 5, 2015 9:24 AM

Kalinga TV to go on air soon; expects to make Rs 15 crore in first year

Achyutananda Samanta, founder of Kalinga TV, talks about the objective behind launching the 24X7 news channel in Odisha and the potential in the market

Abid Hasan May 5, 2015 9:11 AM

Sri Adhikari Brothers foray into Bollywood with 'Grand Masti' and 'Dhamaal' sequel

Sri Adhikari Brothers Television Network will jointly produce the sequels to popular movie brands 'Grand Masti' and 'Dhamaal' with Indra Kumar and Ashok Thakeria

exchange4media Staff May 5, 2015 8:35 AM

Sri Adhikari Brothers elevates Manav Dhanda to CEO of the Group Companies

Dhanda had joined the organization in April 2014 as EVP Head Group Business & Strategy

Priyanka Mehra May 5, 2015 8:24 AM

The advertising pie is distributed based entirely on numbers: Prannoy Roy

"While our advertisers and media buyers are as skilled as those in the West in their media modeling skills, for some reason they have not created methods that enable them to evaluate news on factors others than just numbers of eyeballs," says NDTV's Prannoy Roy at Red Ink Awards

exchange4media Staff May 5, 2015 8:18 AM

Gagan Bindra rejoins Scarecrow Communications as ACD, Art

In May 2013, he had moved to Ogilvy Mumbai. This will be his second innings at Scarecrow and he will be reporting to Kapil Tammal, Executive Creative Director

Sarmistha Neogy May 5, 2015 7:58 AM

Delhi, Mumbai could fetch upwards of Rs 70 crore in Phase III auction

Delhi and Chennai have 1 frequency each, while Mumbai and Bangalore have 2 frequencies that will go under the hammer. These cities have proven themselves to be the most financially lucrative so it would make sense for radio operators to acquire additional frequencies here

Abhinna Shreshtha May 5, 2015 7:56 AM

Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

GroupM makes key leadership announcements

Lakshmi Narasimhan has been appointed Chief Growth Officer, South Asia, Tushar Vyas has been promoted to the role of Chief Strategy Officer - GroupM South Asia and Sridhar Ramasubramanian, Chief Financial Officer has been promoted as the new Chief Operating Officer of GroupM South Asia

Priyanka Mehra May 5, 2015 7:25 AM

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