Date-wise News
MSM and BBC Worldwide to launch new channel Sony BBC Earth

Both, the formation of the JV between the two channel networks as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway

exchange4media Staff Sep 17, 2015 4:19 PM

Jack in the Box Worldwide bags digital account of TUI India

JITB’s mandate includes buying digital media space for the experiential travel company

exchange4media Staff Sep 17, 2015 4:04 PM

Carat launches Consumer Connection System 2015

This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents. 42% of the urban population engages with multiple screens simultaneously, states the research

exchange4media Staff Sep 17, 2015 1:59 PM

Ola raises $225 million in fresh round of funding

The new funding is led by existing investor Falcon Edge Capital with participation from New York-based hedge fund and its existing investors Tiger Global Management LLC and Softbank Corp. and six other investors

exchange4media Staff Sep 17, 2015 1:31 PM

Droom on the lookout to partner with creative agencies for their upcoming TVC

The move is aimed at increasing brand visibility and association of the online automobile marketplace

exchange4media Staff Sep 17, 2015 1:10 PM

Contract’s new film for Asian Paints Tractor Emulsion recommends an upgrade from distemper

Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film

exchange4media Staff Sep 17, 2015 12:58 PM

ZenithOptimedia bags Singapore Airlines’ global media mandate

Singapore Airlines has parted ways with its global media planning and buying agency of 15 years, MEC

exchange4media Staff Sep 17, 2015 10:27 AM

Guest Column: The conversation drivers at IBC 2015: T Shobhana

Very soon just like automotive, manufacturing, healthcare, you will see M&E industry also undergo a major transformation, says T Shobhana, Vice President & Global Head, Marketing & Communications at Prime Focus Technologies

T. Shobhana Sep 17, 2015 9:48 AM

Roopesh Shah rejoins Dentsu’s WebChutney as SVP and Head of Mumbai office

Shah joins from Interface Communications where he was the Head of Interactive Services for over three years

exchange4media Staff Sep 17, 2015 9:29 AM

Roopesh Shah rejoins Dentsu’s WebChutney as SVP and Head of Mumbai office

Shah joins from Interface Communications where he was the Head of Interactive Services for over three years

exchange4media Staff Sep 17, 2015 8:33 AM

Guest Column: The conversation drivers at IBC 2015: T Shobhana

Very soon just like automotive, manufacturing, healthcare, you will see M&E industry also undergo a major transformation, says T Shobhana, Vice President & Global Head, Marketing & Communications at Prime Focus Technologies

T. Shobhana Sep 17, 2015 8:31 AM

Guest Column: Brand and branding opportunity, and brand responsibility in a disturbed market: Adve Srinivasa Bhat

Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Sep 17, 2015 8:14 AM

India can aim for double-digit growth in licensing and merchandising business in the coming year: Siddharth Jain

“The size of the licensing and merchandising industry is estimated at Rs 40 billion. Although we account for a mere 4 per cent of the global industry, the Indian market is evolving at a fast pace,” says Jain, MD, Turner International, South Asia

exchange4media Staff Sep 17, 2015 8:07 AM

Nutralite, Parle G & NGO Sprouts & #Fame launch unique consumer engagement initiatives for Ganesh Chaturthi

Interesting initiatives like fish-friendly Ganesha, crowd-sourced Ganesha and 8-pack health conscious Ganesha are being introduced by brands to engage customers during the 10-day long festival

Sarmistha Neogy Sep 17, 2015 8:06 AM

Fever FM emerges big winner in Phase III auctions with Mumbai, Delhi, Hyderabad frequencies

Fever FM has spent money to the tune of approximately Rs 340 crore and has won 10 frequencies. Big FM acquired 14 new frequencies. Radio City also had a profitable time in the auctions and acquired 11 new frequencies

Abhinn Shreshtha Sep 17, 2015 8:03 AM

MIB issues show-cause notice to Gujarati news channel for airing content against PM Modi

The notice alleged that the content “sullies” the image of a leader holding an “esteemed office” and potentially incites violence

exchange4media Staff Sep 17, 2015 8:01 AM

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