Both, the formation of the JV between the two channel networks as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway

exchange4media Staff Sep 17, 2015 4:19 PM

JITB’s mandate includes buying digital media space for the experiential travel company

exchange4media Staff Sep 17, 2015 4:04 PM

This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents. 42% of the urban population engages with multiple screens simultaneously, states the research

exchange4media Staff Sep 17, 2015 1:59 PM

The new funding is led by existing investor Falcon Edge Capital with participation from New York-based hedge fund and its existing investors Tiger Global Management LLC and Softbank Corp. and six other investors

exchange4media Staff Sep 17, 2015 1:31 PM

The move is aimed at increasing brand visibility and association of the online automobile marketplace

exchange4media Staff Sep 17, 2015 1:10 PM

Asian Paints aimed to target the ‘harder-to-convert’ distemper user to Tractor Emulsion paint, by addressing their motivations and barriers through the new film

exchange4media Staff Sep 17, 2015 12:58 PM

Singapore Airlines has parted ways with its global media planning and buying agency of 15 years, MEC

exchange4media Staff Sep 17, 2015 10:27 AM

Very soon just like automotive, manufacturing, healthcare, you will see M&E industry also undergo a major transformation, says T Shobhana, Vice President & Global Head, Marketing & Communications at Prime Focus Technologies

T. Shobhana Sep 17, 2015 9:48 AM

Shah joins from Interface Communications where he was the Head of Interactive Services for over three years

exchange4media Staff Sep 17, 2015 9:29 AM

Shah joins from Interface Communications where he was the Head of Interactive Services for over three years

exchange4media Staff Sep 17, 2015 8:33 AM

Very soon just like automotive, manufacturing, healthcare, you will see M&E industry also undergo a major transformation, says T Shobhana, Vice President & Global Head, Marketing & Communications at Prime Focus Technologies

T. Shobhana Sep 17, 2015 8:31 AM

Yippee had a huge market opportunity on hand with the Maggi packs going off the racks and for some good time, with the ban on its production and supplies, observes management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Sep 17, 2015 8:14 AM

“The size of the licensing and merchandising industry is estimated at Rs 40 billion. Although we account for a mere 4 per cent of the global industry, the Indian market is evolving at a fast pace,” says Jain, MD, Turner International, South Asia

exchange4media Staff Sep 17, 2015 8:07 AM

Interesting initiatives like fish-friendly Ganesha, crowd-sourced Ganesha and 8-pack health conscious Ganesha are being introduced by brands to engage customers during the 10-day long festival

Sarmistha Neogy Sep 17, 2015 8:06 AM

Fever FM has spent money to the tune of approximately Rs 340 crore and has won 10 frequencies. Big FM acquired 14 new frequencies. Radio City also had a profitable time in the auctions and acquired 11 new frequencies

Abhinn Shreshtha Sep 17, 2015 8:03 AM

The notice alleged that the content “sullies” the image of a leader holding an “esteemed office” and potentially incites violence

exchange4media Staff Sep 17, 2015 8:01 AM