ZenithOptimedia bags Singapore Airlines’ global media mandate
Singapore Airlines has parted ways with its global media planning and buying agency of 15 years, MEC
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Published: Sep 17, 2015 10:27 AM | 1 min read
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ZenithOptimedia has won the global media mandate for Singapore Airlines, sources confirm. Singapore Airlines has now parted ways with its global media agency, MEC, after 15 years.
Singapore Airlines called a statutory review in April. Singapore Airlines has extended its relationship with creative agency of six years TBWA until 2017 without a pitch 10 months back.
The appointment is for the period from 1 October 2015 to 30 September 2018, with an option to extend for another two years, according to market reports.
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