Date-wise News
Reliance Jio granted MSO license by MIB

Reliance Jio Media under Mukesh Ambani’s RIL Group had applied for an MSO license to the MIB in January

exchange4media Staff Jun 19, 2015 5:42 PM

DDB Mudra South & East appoints Rajat Ray as Associate Vice President

Based out of the agency's Bengaluru office, he would be reporting to Sujay Ghosh, Executive Vice President, DDB Mudra South & East

exchange4media Staff Jun 19, 2015 3:33 PM

Zee TV tops TAM ratings in week 24, regains No.3 spot in individual data

Week 24 (May 7 – 13, 2015) in the Hindi GEC Universe saw Zee TV gain most in terms of ratings during the week to regain No.3 spot in individual data. Colors, Life OK and Sony TV saw marginal increases in their ratings this week

exchange4media Staff Jun 19, 2015 1:49 PM

TAM ratings: Times Now leads English news genre in week 24

According to TAM data, in week 24 (May 7 – 13, 2015), CNN IBN and India Today saw a decline in ratings

exchange4media Staff Jun 19, 2015 1:21 PM

Dentsu media bags Mrs. Bector's Food Specialties' communications mandate

The key reasons for being chosen by Mrs. Bector’s were the focused strategic, holistic and forward thinking approach to the client’s communication requirements, said a company statement

exchange4media Staff Jun 19, 2015 11:39 AM

Jury meets today to select winners of exchange4media’s Media ACE Awards

The Jury Chair for the Awards this year is Geetu Verma, Executive Director- Food & Refreshments, Hindustan Unilever Limited

exchange4media Staff Jun 19, 2015 9:31 AM

Snapdeal's guerrilla marketing reply to Flipkart's new campaign

Snapdeal strategically placed its outdoor campaign right under Flipkart’s ‘Nahi Khareeda? Achha Kiya’, which said ‘Acha Kiya Bata Diya #YahanSeKharido’

Sarmistha Neogy Jun 19, 2015 9:13 AM

Guest Column: Branding games and stakes in politics: Adve Srinivasa Bhat

“The ongoing conflict between the Delhi govt and the Delhi governor has already created enough buzz – to the distress of the citizens, not just of Delhi - to have the potential to impact ‘involved’ political parties and their fortunes in the coming state elections,” says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jun 19, 2015 8:42 AM

Cannes 2015: I’ll look for simplicity of ideas and strong results: Jasmin Sohrabji

Jasmin Sohrabji, CEO, SE Asia & India, Omnicom Media Group, who is on the Media Jury at the Cannes Lions International Festival of Creativity 2015, says net results and the easy comprehensibility of ideas in a campaign are the parameters she will rate high while judging at the festival

Srabana Lahiri Jun 19, 2015 8:33 AM

BARC ratings: Colors sees a  dip in week 23; Zee gains maximum ratings

Week 23 (June 6 - 12, 2015) of the Hindi GEC genre saw Colors fell to 328 million in week 23 from 368 million in week 22

exchange4media Staff Jun 19, 2015 8:22 AM

BARC ratings: Times Now returns to No.1 spot with a large rise in ratings in week 23

Week 23 (June 6 - 12, 2015) of the English News genre saw Times Now back in No.1 position as its ratings almost doubled from last week. India Today Television on the other hand saw a large dip in ratings

exchange4media Staff Jun 19, 2015 8:09 AM

Prasar Bharati shortlists Kajol as a proposed Board member

MIB has sent a list of seven names to the Home Ministry for approval of part-time board members for the public broadcaster. Other proposed names are said to include singer Anup Jalota, Ashok Tandon, who was former Prime Minister Atal Bihari Vajpayee's media advisor and senior journalist Minhaz Merchant

exchange4media Staff Jun 19, 2015 8:01 AM

Cannes 2015:  Integrated marketing campaigns can trick you to believe it's a PR-lead campaign: Paresh Chaudhry

Chaudhry, CEO of Madison PR, who is on the jury of Cannes Lions 2015, says on his role, "Our criterion is simple and basic. Creative excellence of the work that builds trust and reputation with its stakeholders, irrespective of its country of origin"

Paresh Chaudhry Jun 19, 2015 7:58 AM

Cannes 2015: My First Day on the Mobile Jury: Sanjay Mehta

"Discussions that happened included points like whether mobile was integral to the particular case or incidental," says Sanjay Mehta, Joint-CEO, Social Wavelength, who is on the Mobile Jury at Cannes 2015

Sanjay Mehta Jun 19, 2015 7:56 AM

Is James Murdoch's appointment as CEO of 21st Century Fox good news for its India businesses?

Murdoch has said he expected Star India to have a turnover of $1 billion EBIDTA by turn of the decade (2020). He has often cited that Star India has been a big focus for Fox with key growth business interests for the conglomerate

exchange4media Staff Jun 19, 2015 7:53 AM