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Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Sanjay Mehta Jan 4, 2017 8:09 AM

Guest Column: We live in Social Media times; in an era of intolerance: Sanjay Mehta, Mirum India

Social media (and mainline media) has been abuzz about Aamir Khan's statement on the conditions in India, and how his wife has thought about leaving India. Large numbers of people disliked this statement, coming from the actor they so liked and idolised. Sanjay Mehta, Joint CEO, Mirum India shares his views

Sanjay Mehta Nov 26, 2015 7:56 AM

Cannes 2015: What should India do to win Mobile Lions at Cannes?

"There were hardly any entries from India, leave alone getting shortlisted or winning metals this year. So are we way out of our league or can we get there soon?" asks Social Wavelength Joint CEO Sanjay Mehta, who was part of Mobile Jury this year

Sanjay Mehta Jun 25, 2015 10:10 AM

Cannes 2015: What should India do to win Mobile Lions at Cannes?

"There were hardly any entries from India, leave alone getting shortlisted or winning metals this year. So are we way out of our league or can we get there soon?" asks Social Wavelength Joint CEO Sanjay Mehta, who was part of Mobile Jury this year

Sanjay Mehta Jun 25, 2015 8:11 AM

Cannes 2015: Some tips from inside the Jury Room at Cannes

"The case film is very crucial but it does not need to be exaggerated. The jury is very smart. They have seen things, they know the numbers, they know what's generally possible and what's not. So if there are results that appear to be highly overblown, and one can see through such cases, it may hurt your case," says Social Wavelength Joint-CEO, Sanjay Mehta, who was on Mobile Jury

Sanjay Mehta Jun 23, 2015 8:10 AM

Cannes 2015: My First Day on the Mobile Jury: Sanjay Mehta

"Discussions that happened included points like whether mobile was integral to the particular case or incidental," says Sanjay Mehta, Joint-CEO, Social Wavelength, who is on the Mobile Jury at Cannes 2015

Sanjay Mehta Jun 19, 2015 7:56 AM

Cannes 2015: 'Jury Conversations’ before we get to work: Sanjay Mehta

“The veterans were quite clear about what we could expect over the next few days and how it can get extremely tiring, especially after the second or the third day,” says Sanjay Mehta, Joint-CEO of Social Wavelength who is on Mobile Jury

Sanjay Mehta Jun 18, 2015 8:52 AM

Cannes 2015: On my way to a Cannes debut: Sanjay Mehta

“Being a tech-driven category, there’s phenomenal innovation including use of proximity sensing, augmented reality, creating actual mobile-driven products, and some fascinating user experience stories,” says Sanjay Mehta, Joint-CEO of Social Wavelength, who is part of Mobile Jury at Cannes 2015

Sanjay Mehta Jun 17, 2015 8:44 AM

Guest Column: Why Twitter lost 25% of market cap even after reporting record revenues?

Twitter reported strong revenues of $243 mn for Q4, yet the stock tanked on the markets. Sanjay Mehta, Jt CEO, Social Wavelength analyses what went wrong

Sanjay Mehta Feb 10, 2014 8:19 AM

Guest Column: Can the Facebook IPO valuation be justified?

Online businesses are a different breed altogether and their potential cannot be compared to traditional ones, says Sanjay Mehta of Social Wavelength

Sanjay Mehta May 23, 2012 7:39 PM

Guest Column: Decoding GM’s Facebook decision

I will not be surprised if GM is back on Facebook spending potentially larger budgets in less than a year, says Sanjay Mehta of Social Wavelength

Sanjay Mehta May 18, 2012 8:12 PM

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