Date-wise News
Doraemon movie clocks 4.4 TVR for Disney

Summer time helps Disney in scoring a rating high for its movie Doraemon in Nobita and The Steel Troops

exchange4media Staff May 18, 2012 10:01 PM

GM’s FB move to have little impact in India

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey May 18, 2012 8:52 PM

As MCCS gears up to become ABP News...

MCCS’ EVP – Marketing & Distribution, Neeraj Sanan speaks on the company’s preparation to let go of ‘Star’ branding from June 1

Noor Fathima Warsia May 18, 2012 8:45 PM

PlanetRadioCity makes RJs out of kids

PlanetRadioCity has reached out to a younger listener base with its Junior RJ Hunt initiative, getting kids to host their own shows on the channel

Suraj Ramnath May 18, 2012 8:43 PM

Is Delhi ready for July 1 digitisation deadline?

The digitisation process in Delhi could be derailed by shortage of set top boxes & manpower; meeting deadline is difficult but some are hopeful

Abid Hasan May 18, 2012 8:13 PM

Guest Column: Decoding GM’s Facebook decision

I will not be surprised if GM is back on Facebook spending potentially larger budgets in less than a year, says Sanjay Mehta of Social Wavelength

Sanjay Mehta May 18, 2012 8:12 PM

Vivek Bahl joins  Viacom18 as Network Advisor Content

Bahl will report to CEO Raj Nayak. He comes from Turner India, prior to which, he was with Mahuaa TV and STAR India

Noor Fathima Warsia May 18, 2012 7:09 PM

HUDCO invites bids for empanelment

HUDCO has called advertising agencies for empanelment to handle its publicity and media campaigns in Delhi. Last date is May 31, 2012

Deepika Bhardwaj May 18, 2012 7:09 PM

Liberty Shoes scouts for PR partners

The company is currently talking to few agencies in Delhi. Avian Media is the incumbent on the account

Deepika Bhardwaj May 18, 2012 7:08 PM

Liquid Campaign formally arrives in India

With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market

Shree Lahiri May 18, 2012 7:07 PM

<b>Santosh Desai</b>, Managing Director and CEO, Future Brands

If you look at the heart of marketing, it breathes meaning into things and ideas. Take Coke and plain carbonated water – the difference between the two is a few billion dollars! As human beings, we decode everything, because the human need is to fill ourselves with meanings. If you are a shaper of meaning, you must know how meaning is made. What is becoming important is symbolic and virtual. Marketing opens up new ways of seeing the world.

exchange4media Staff May 18, 2012 12:00 AM