On June 21, International Yoga Day, the Zee Group’s Media and Entertainment Companies will feature a variety of yoga centric shows on both, its Indian and international channels to promote the holistic practice

exchange4media Staff Jun 18, 2015 7:13 PM

In his previous assignment at Tata AIA Life Insurance, he served as Vice President - Chief Marketing Officer for two years

exchange4media Staff Jun 18, 2015 2:46 PM

The PACE Panel is a proprietary global consumer knowledge platform that combines media usage data in context with custom research and convenience panel capabilities with data collected via mobile devices

exchange4media Staff Jun 18, 2015 2:43 PM

ASCIonline will provide consumer complaint services on a mobile app besides providing the facility online

exchange4media Staff Jun 18, 2015 1:28 PM

After a string of outdoor and radio campaigns, the company has decided to take to television, and roll out a 3 month media plan

exchange4media Staff Jun 18, 2015 11:30 AM

"We are looking to partner agencies that understand the new customer and his mobile device. That is very different from traditional advertising," says Tanya Goyal, Executive Director. The pitch presentations are slated for early July

exchange4media Staff Jun 18, 2015 11:08 AM

Ministry of Finance has approved the application of Today Magazines Lifestyle Private Limited for foreign investment of 49% by Cooperatief International Publications Holding

exchange4media Staff Jun 18, 2015 9:22 AM

The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter

Collin Furtado Jun 18, 2015 9:19 AM

Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency

Priyanka Mehra Jun 18, 2015 9:01 AM

“The veterans were quite clear about what we could expect over the next few days and how it can get extremely tiring, especially after the second or the third day,” says Sanjay Mehta, Joint-CEO of Social Wavelength who is on Mobile Jury

Sanjay Mehta Jun 18, 2015 8:52 AM

Swaraj tweeted that Navika Kumar (Times Now’s Political Editor) did not have the right to preach propriety

Sarmistha Neogy Jun 18, 2015 8:39 AM

"Digital is the best medium for a high ROI," says Anurita Chopra, Director of Marketing, Personal Care, Philips Consumer Lifestyle

Abid Hasan Jun 18, 2015 8:19 AM

Indian Merchants' Chamber instituted the IMC IT Awards to recognise and encourage all small and large software and end-user companies

exchange4media Staff Jun 18, 2015 8:11 AM

Kumar joins Leo Burnett from Cheil India where he was Creative Director for four years

exchange4media Staff Jun 18, 2015 8:08 AM

Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata

Ankur Singh Jun 18, 2015 8:07 AM

Future Group's Devendra Chawla, Panasonic's Sarthak Seth, Bajaj Auto's Sumeet Narang, who are on the jury of exchange4media's Media ACE Awards talk about the need for media awards to encourage innovation

exchange4media Staff Jun 18, 2015 8:05 AM