Date-wise News
Zee Group to celebrate International Yoga Day across its channels globally

On June 21, International Yoga Day, the Zee Group’s Media and Entertainment Companies will feature a variety of yoga centric shows on both, its Indian and international channels to promote the holistic practice

exchange4media Staff Jun 18, 2015 7:13 PM

Amitabh Tapadar joins Bajaj Group as Head Marketing - Kitchen Appliances Products Business Unit

In his previous assignment at Tata AIA Life Insurance, he served as Vice President - Chief Marketing Officer for two years

exchange4media Staff Jun 18, 2015 2:46 PM

Starcom MediaVest launches live mobile panel in India

The PACE Panel is a proprietary global consumer knowledge platform that combines media usage data in context with custom research and convenience panel capabilities with data collected via mobile devices

exchange4media Staff Jun 18, 2015 2:43 PM

ASCI launches mobile app to curb misleading advertisements

ASCIonline will provide consumer complaint services on a mobile app besides providing the facility online

exchange4media Staff Jun 18, 2015 1:28 PM

MobiKwik Launches its first TV campaign

After a string of outdoor and radio campaigns, the company has decided to take to television, and roll out a 3 month media plan

exchange4media Staff Jun 18, 2015 11:30 AM

Tango Media initiates creative and media pitches

"We are looking to partner agencies that understand the new customer and his mobile device. That is very different from traditional advertising," says Tanya Goyal, Executive Director. The pitch presentations are slated for early July

exchange4media Staff Jun 18, 2015 11:08 AM

Govt approves two proposals for FDI in media worth Rs 2502 crore

Ministry of Finance has approved the application of Today Magazines Lifestyle Private Limited for foreign investment of 49% by Cooperatief International Publications Holding

exchange4media Staff Jun 18, 2015 9:22 AM

Lower CAD and trade deficit data infuse optimism into the economy

The current account deficit (CAD) figures of India recently lowered to 0.2% of the GDP in the January-March quarter according to data released by the Reserve Bank of India (RBI). This is one of the lowest the CAD has touched in a year and reached $1.3 billion of the GDP for the quarter

Collin Furtado Jun 18, 2015 9:19 AM

Taproot bags creative duties of Nirma's cement brand Nirmax

Taproot has worked on all aspects of Nirmax including positioning, branding and the launch campaign, except the logo which was designed by a local agency

Priyanka Mehra Jun 18, 2015 9:01 AM

Cannes 2015: 'Jury Conversations’ before we get to work: Sanjay Mehta

“The veterans were quite clear about what we could expect over the next few days and how it can get extremely tiring, especially after the second or the third day,” says Sanjay Mehta, Joint-CEO of Social Wavelength who is on Mobile Jury

Sanjay Mehta Jun 18, 2015 8:52 AM

The Editors Guild deplores Sushma Swaraj for her tweet on Times Now's Navika Kumar

Swaraj tweeted that Navika Kumar (Times Now’s Political Editor) did not have the right to preach propriety

Sarmistha Neogy Jun 18, 2015 8:39 AM

Philips earmarks 70% of its marketing budget for Philips Body Grooming Range

"Digital is the best medium for a high ROI," says Anurita Chopra, Director of Marketing, Personal Care, Philips Consumer Lifestyle

Abid Hasan Jun 18, 2015 8:19 AM

SureWaves wins IMC IT Award for Excellence in Emerging Technologies

Indian Merchants' Chamber instituted the IMC IT Awards to recognise and encourage all small and large software and end-user companies

exchange4media Staff Jun 18, 2015 8:11 AM

Shiva Kumar named Executive Creative Director, Leo Burnett

Kumar joins Leo Burnett from Cheil India where he was Creative Director for four years

exchange4media Staff Jun 18, 2015 8:08 AM

Mother Dairy comes under FDA scanner, denies allegations

Mother Dairy has denied allegations that detergent was found in one of the samples of milk picked up from its collection centres, stating that it has been sent for retesting in a lab in Kolkata

Ankur Singh Jun 18, 2015 8:07 AM

Media Ace Awards to encourage creative and innovative media strategists

Future Group's Devendra Chawla, Panasonic's Sarthak Seth, Bajaj Auto's Sumeet Narang, who are on the jury of exchange4media's Media ACE Awards talk about the need for media awards to encourage innovation

exchange4media Staff Jun 18, 2015 8:05 AM