Date-wise News
Nahar Group takes Child's Lifestyle Factor to the next level through their campaign?blur=25

Nahar's Amrit Shakti is a fully equipped township that also includes: Clubhouse, A Jain Temple, Nahar Medical Centre, Supermarket, Nahar International School, Nahar Business Centre, and Nahar Shopping Plaza

exchange4media Staff Apr 14, 2015 12:22 PM

Havas Worldwide India wins Grand Effie at APAC Effies ?blur=25

Havas Worldwide India won the Grand Effie for their campaign to mobilise opinion and action against an age-old societal practice of child marriage

exchange4media Staff Apr 14, 2015 11:09 AM

India TV back with second edition of Yuva Awards?blur=25

Dainik Bhaskar & Pioneer Publicity corporation are partners to the initiative, sponsored by Vimal Pan Masala, Dr. Ortho & No Scars

exchange4media Staff Apr 14, 2015 10:37 AM

WPP launches marketing foresight consultancy Gain Theory?blur=25

Led by Worldwide CEO Jason Harrison, Gain Theory will provide solutions that tackle a set of pain points faced by marketing and insight professionals today in achieving the desired ROI from their marketing activities

exchange4media Staff Apr 14, 2015 9:49 AM

Nominees for IAA Leadership Awards announced?blur=25

IAA has revealed the nominees across the 12 categories for the 3rd Edition of IAA Leadership Awards

exchange4media Staff Apr 14, 2015 9:35 AM

Creative Labs kicks off to a positive start @Goafest 2015?blur=25

The Youth Labs aims to be a platform to encourage and guide young people across agencies to get a perspective and time on their creative ideas from creative leaders of the industry. This year, the participants had the advantage of a detailed discussion with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India

Priyanka Mehra Apr 14, 2015 9:24 AM

Trendspotting: Video advertising becoming a high-growth medium to promote brand story?blur=25

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh Apr 14, 2015 8:45 AM

Goafest 2015: Brands with brand purpose deliver the best ROI: Guy Abraham?blur=25

“Earned media is only created when a brand has a defined purpose,” says Guy Abraham, Global Strategic Planning Director, ZenithOptimedia Worldwide

exchange4media Staff Apr 14, 2015 8:37 AM

Goafest 2015: Social media has become the new dumping ground for ads: Jonny Stark?blur=25

“People are not engaging with social media because of spamming. Everyone keeps saying that content is king but what we are really doing is annoying people and spamming their timeline. Even when we say we are conversing, we are still being annoying,” says Jonny Stark, SVP (APAC) of Razorfish

exchange4media Staff Apr 14, 2015 8:21 AM

Video: PepsiCo's D Shivakumar gives thumbs up to IRS 2014?blur=25

"I think fundamentally it is in the right direction and a lot can be done using IRS findings," says Chairman and CEO of PepsiCo D Shivakumar

Abid Hasan Apr 14, 2015 8:09 AM

Perk takes forward its 'bubbly' brand positioning with new campaign?blur=25

Perk has roped in Alia Bhatt in its latest campaign ‘Jiyo Lightum Light’, conceptualised by Ogilvy & Mather

Sarmistha Neogy Apr 14, 2015 1:15 AM