Date-wise News
Rohit Adya moves from Vodafone to Reliance Industries

Former Director of External Affairs at Vodafone, Adya has joined Reliance Industries as President, Strategy at the Chairman’s Office

exchange4media Staff Apr 27, 2015 10:27 AM

TOI vs HT: The war continues…

TOI’s latest mailer reads ‘Issued in Advertisers’ Interest’ - Your ads go missing again in HT,’ and furnishes the readers with list of advertisers who have not been advertising in Hindustan Times

exchange4media Staff Apr 27, 2015 9:44 AM

Should YouTube be threatened by Facebook’s Anthology?

Facebook Anthology brings media companies together to create customized video ads for clients on the social platform as Facebook continues to look for ways to eventually overthrow YouTube’s reign in video content

Abhinna Shreshtha Apr 27, 2015 9:15 AM

As IPL ratings go up; Hindi GEC genre witnesses a drop

Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled

Priyanka Mehra Apr 27, 2015 9:01 AM

Sudhanshu Vats on maximizing India's Intellectual Property Value

At the Global Exhibition of Services, Sudhanshu Vats, Group CEO, Viacom18, talks about how India’s IP regulatory framework must be based on core pillars of fairness & equity, national interest and being future-ready

exchange4media Staff Apr 27, 2015 8:52 AM

Rohit Adya moves from Vodafone to Reliance Industries

Former Director of External Affairs at Vodafone, Adya has joined Reliance Industries as President, Strategy at the Chairman’s Office

exchange4media Staff Apr 27, 2015 8:45 AM

Zee Classic unveils new positioning with two brand films

Rehashing classic films Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters, aiming to highlight core proposition 'Woh Zamaana, Kare Deewana'

exchange4media Staff Apr 27, 2015 8:42 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad

Outrage poured on Twitter after Lenskart used Nepal earthquake to promote discount on sunglasses. SMS ad read, “Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends…”

exchange4media Staff Apr 27, 2015 8:34 AM

Net Neutrality: 'Sabka Internet' initiative: COAI pushes for 'healthy debate' on net neutrality vs net equality

COAI, whose leadership team comprises Ashok Sharma of Aircel, Gopal Vittal of Airtel, Himanshu Kapania of Idea Cellular, Shanker Adawal of Reliance Jio, Rajiv Bawa of Telenor, Arvind Bali of Videocon, and Sunil Sood of Vodafone India, launches “Sabka Internet, Sabka Vikas” programme and promotes Net Equality

Ankur Singh Apr 27, 2015 8:28 AM

IPG reports organic revenue increase of 5.7% in first quarter of 2015

It announced first quarter operating income of $7.8 million, compared to an operating loss of $11.7 million a year ago

exchange4media Staff Apr 27, 2015 8:22 AM

Facebook shows 49% YoY revenue growth in Q1'15

Advertising revenue was $3.32 billion, a 46% increase from the same quarter last year

exchange4media Staff Apr 27, 2015 8:13 AM