Zee Classic unveils new positioning with two brand films
Rehashing classic films Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters, aiming to highlight core proposition 'Woh Zamaana, Kare Deewana'
Zee Classic unveiled its brand films highlighting its core proposition of ‘Woh Zamaana, Kare Deewana’ during the telecast of its musical concert ‘RD Night’ on Sunday, April 26, 2015 at 1 PM. The two brand films aim to engage and immerse today’s audiences to the most significant period in the evolution of Indian Cinema.
Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya. They encapsulate the ethos of bringing alive an era of films that not only enchanted but was also revered by the audiences. Rehashing the cult classic path-breaking films such as Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters. Where Padosan captures the innocence of love at first sight between naïve Bhola (Sunil Dutt) and his neighbour played by Radhika Apte, Sholay captures the thrill and action envisaged by every average adventure seeking Joe!
Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, ZEEL said “Zee Classic is a trendsetter within the cluttered television environment and its success lies in the truly distinct content. Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic with its tagline of ‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema. However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.
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