Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

exchange4media takes a look at why these videos scored brownie points with consumers

e4m by Ankur Singh
Updated: Dec 18, 2014 8:08 AM
Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

Digital and social media have undoubtedly taken the entire marketing and advertising fraternity by storm this past year. The growth numbers have topped all expectations. As the year comes to an end, exchange4media reviews the top 5 online videos that went viral in 2014.

Nescafe stammering comedian ad: With over 5,152,026 views on YouTube, Nescafé’s stammering comedian ad managed to gather eyeballs all over social networking sites in India. As it completed a month since its online launch, Nescafé took the campaign up a notch. The brand sought for more achievers, have faced that uphill battle, broken stereotypes, overcame challenges and emerged victorious, in India and wanted to share each of their stories with the world. All one needed to do was post a story on Twitter with the Hashtag #ItAllStarts and Nescafe announced the selection of top 50 entries.

The description on the YouTube Channel of Nescafe said: “We all fall, get up and complete the race of life! And while we huddle up with friends, family and the world to celebrate the success, it is only that one companion that silently stays by our side all through the journey, right from the start, never letting us give up & keeping us on plan - NESCAFE! #ItAllStarts...”

Watch the video here:

Airtel Boss ad: With Indians growing vocal about anything and everything on social media, the Web was abuzz with strong opinions surrounding Airtel’s Boss ad. Strongly worded comments on Facebook, Twitter and YouTube were a jumble of progressive and regressive views.

The ad tried to speak to young working couples who find it hard to find time for each other on account of hectic careers. However, that’s not how the Internet is taking it. The ad turned quite a few eyes, in fact “rolled” many of them. It stirred outrage on Twitter. The video has seen over 1,311,645 views on YouTube.

Watch the video here:

AIB ad parody: For the 90s kid, TV commercials are etched as irreplaceable memories of childhood. All India Bakchod (AIB), in collaboration with Voctronica, has paid an apt tribute to all of our favourite ads from the 90s. This unique tribute takes you on a trip down the memory lane.

This 3.42 minute-video featured a perfectly put-together jingle mix of the most popular Indian ads, and uses an all-vocal orchestra and no instruments.

The video revisited iconic jingles of the most memorable Indian ads—Wonderful Doodh mark ad, Nirma, Vicks, Kingfisher, Ujala, Vicco, Bajaj, Taj-Mahal Tea, Marie, Sundrop, Uncle Chips, Titan, Colgate active salt, Closeup, Pepsodent, Pan Parag, Pepsi, B-Tex, Fair and Lovely, Tide, Complan, Dermicool, Jaago Grahak Jaago, MDH Masala, Badhshah Masala, Fevicol, Lijjat Papad, Coca-Cola, Essel World, Boomer, LifeBuoy, Action Shoes, Classic ToothBrush, Hero, Mutual Fund Investments (LIC, ICICI,..), Britannia, and Ghadi Detergent.

The video has seen over 1,113,200 views on YouTube.

Watch the video here:


Always #likeagirl campaign: The Always#likeagirl campaign had viewers taking their response to the streets of social media, applauding the company for using its platform towards social change. The campaign's hashtag is all over Twitter and Facebook, followed by the tweets/comments of young and old women who finally feel heard and understood -- by a feminine products company, nonetheless.

Watch the video here:

Not even a month since its release, Procter & Gamble’s Always # LikeAGirl campaign hit a view count of 39,743,936. It is now standing at over 53,554,269 views on YouTube. Taking away from this social media advertising by Always, a feminine hygiene brand, ATVF Media Labs’ Arunabh Kumar has filmed a similar video,a nd posted it on YouTube, but with a desi twist—Never #LikeAnIndianMan.

Budweiser Superbowl campaign: Budweiser's 'Puppy Love' was the runaway winner of Super Bowl 2014. The commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage.

According to market reports, the online ad managed 1.14 million online shares before the game had even begun, which makes it the second most shared ad in Super Bowl history prior to kick-off.

The ad has so far generated 54,308,516 YouTube views.

Watch the video here:

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