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Nestlé Canada CMO: Your AI Obsession May Be Killing Brand Distinctiveness?blur=25

Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.

Brij Pahwa Jun 24, 2026 10:19 PM

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The government's move to nurture its gaming ecosystem is far from performative and India's robust gaming community is no longer playing on the sidelines

Shalinee Mishra Apr 23, 2025 8:58 AM

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The campaign pays a tribute to the love and commitment with which these farmers work in their fields, to grow high quality coffee

e4m Staff Oct 1, 2024 4:58 PM

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The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech

Tanya Dwivedi Jun 13, 2023 9:01 AM

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The ‘Badal life ki raftaar’ campaign has been created by McCann India

exchange4media Staff Feb 5, 2022 8:32 AM

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The food and beverage brand has tweaked its product packaging to remind Indians to follow safety rules

exchange4media Staff Aug 10, 2021 10:08 AM

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Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

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The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus

exchange4media Staff Aug 8, 2020 8:44 AM

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The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments

exchange4media Staff Aug 3, 2020 12:42 PM