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Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

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The brand has taken it upon itself to motivate millennials to mentally stimulate them and restart their lives with renewed energy & focus

exchange4media Staff Aug 8, 2020 8:44 AM

Disha Patani?blur=25

The campaign, which is currently running on social media, aims to urge coffee lovers to share their #MeraChillScene moments

exchange4media Staff Aug 3, 2020 12:42 PM

Prateek Bhardwaj?blur=25

Bhardwaj, CCO, Lowe Lintas talks about heading the agency, client demands, challenges and more

exchange4media Staff May 10, 2019 8:42 AM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories

Misbaah Mansuri Aug 6, 2018 8:53 AM

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Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG

exchange4media Staff Aug 2, 2018 5:54 PM

McCann most awarded agency from India at Adfest 2017?blur=25

McCann Worldgroup, India, won a Grand Lotus, 2 Gold, one Silver, and 4 Bronze

exchange4media Staff Mar 27, 2017 1:39 PM

Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis?blur=25

Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014

Madhukar Sabanavis Dec 29, 2014 8:03 AM

Flashback 2014: Brands' social media interactions garner positive buzz, improves brand image?blur=25

We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh Dec 23, 2014 8:47 AM

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014?blur=25

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

Nescafé brews 50 stories of resolve for #ItAllStarts campaign?blur=25

The brand has used the stammering comic TVC to start a campaign on Twitter, asking its 15.6K followers to share stories of their resolve

Ankur Singh Oct 8, 2014 7:55 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 9:53 AM

Mobile mktg-specific campaigns result in zero spillovers, say experts?blur=25

To close every loop of communication, a campaign should be specially designed for mobile & not be added as an accessory after the campaign is designed, say experts

Gunjan Verma Sep 10, 2013 8:30 AM

Nescafe Sunrise moves from McCann to Publicis?blur=25

Nestle India has moved the creative duties for its coffee brand Nescafe Sunrise from McCann Erickson to Publicis, following global realignment

Deepika Bhardwaj Jun 26, 2012 7:36 PM

Nescafe rolls out summer OOH campaign?blur=25

Nescafe’s high visibility outdoor campaign has been executed by Posterscope; various OOH medium have been used to tap key markets

Priyanka Nair May 15, 2012 8:26 PM

Nestlé celebrates 100 years in India?blur=25

The occasion saw Nestle Global Sales & Marketing Head Patrice Bula travelled to India to better appreciate the Indian market & changing consumers

exchange4media Staff Feb 7, 2012 8:55 AM