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Marketers Emphasize Human Judgment Amid AI's Rise in Advertising?blur=25

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

Cereone?blur=25

As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world

e4m Staff Aug 6, 2026 3:30 PM

Samtel Avionics Welcomes Akhil Gupta as Strategic Advisor for Growth?blur=25

Gupta will assist Samtel Avionics in preparing the company’s long-term strategy for aviation, space and advanced electronics businesses

e4m Staff Aug 3, 2026 3:22 PM

Anupam Arora Exits Bharti Airtel After Two Decades of Leadership?blur=25

During his tenure at Airtel, Arora held several leadership roles and was responsible for driving business growth across the Upper North region

e4m Desk Aug 3, 2026 1:51 PM

Celebrating Sunil Grover: The Master of Character-Driven Ads?blur=25

As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable

e4m Staff Aug 3, 2026 11:31 AM

Vaidehi Sharma Promoted to GM of Corporate Communications at Airtel?blur=25

Prior to her elevation, she served as Head – Internal Communications & Employer Branding

e4m Staff Jul 28, 2026 2:17 PM

Edwin Charles Albert Departs Airtel Digital After 6.5 Years?blur=25

Edwin Charles Albert served as Head of Content - Product, Marketing and Partnerships at Airtel Digital

e4m Staff Jun 30, 2026 7:49 PM

Sunitha Simon?blur=25

During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms

e4m Staff Jun 26, 2026 4:53 PM

Siddharth Sharma Steps Down as Airtel Connected Homes CEO for Singtel?blur=25

Sharma will cease to be part of the company’s senior management personnel effective close of business hours on July 19, 2026

e4m Staff Jun 19, 2026 4:01 PM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

PeopleStrong appoints Ashish Gunwal as Director of Marketing?blur=25

Ashish Gunwal has previously been associated with Iron Mountain and Bharti Airtel, among other organisations

e4m Staff May 11, 2026 8:18 AM

Mehak Gulati steps down as Chief Brand Officer, Airtel?blur=25

Mehak Gulati has been with Airtel for 7 years and took over as Chief Brand Officer in October 2023

e4m Desk May 9, 2026 9:48 AM

Samay Raina, brands, meme?blur=25

Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave

Shalinee Mishra Apr 12, 2026 4:36 PM

Manoj Kohli joins Adobe International Advisory Board?blur=25

Manoj Kohli is the former Country Head of SoftBank India and former CEO & Managing Director of Bharti Airtel

e4m Staff Mar 30, 2026 11:20 AM

Sandeep Goyal, MD of Rediffusion?blur=25

As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way

Aryendra Khan Mar 10, 2026 9:35 AM

Airtel Digital TV?blur=25

For Q3 FY26, revenue from the Digital TV services stood at Rs 755.2 crore, marginally lower than Rs 760.7 crore in Q3 FY25

e4m Staff Feb 6, 2026 4:15 PM

Ganesh Lakshminarayanan appointed MD & CEO-Designate of Tata Communications?blur=25

Most recently, Lakshminarayanan was the MD & Group Vice President for ServiceNow India and SAARC

e4m Staff Jan 21, 2026 3:34 PM

Avneet Singh Puri appointed EVP & Head of Operations at Domino’s?blur=25

Avneet Singh Puri will oversee Domino’s operations across India and South Asia

e4m Staff Jan 16, 2026 8:58 AM

Shreyas Mehrotra appointed CMO and Head of Digital Sales at Airtel Business?blur=25

Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business

e4m Staff Jan 14, 2026 9:14 AM

Kaustubh Chandra exits role as CMO of Airtel Business?blur=25

Kaustubh Chandra was associated with Airtel Business for close to five years

e4m Staff Jan 9, 2026 1:12 PM

Brands?blur=25

Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences

Vaishnavi Deshpande Jan 7, 2026 5:01 PM

Shashwat Sharma appointed MD and CEO of Bharti Airtel India?blur=25

Gopal Vittal to move to Executive Vice Chairman role; Akhil Garg will take charge as Chief Financial Officer for Bharti Airtel India

e4m Staff Dec 18, 2025 7:36 PM

MarTechAI Summit?blur=25

At the MarTechAI Summit, leaders from Policybazaar, Airtel Digital, Segumento, ITC and Apollo 24/7 spoke on responsible, context-led personalisation and the role of agentic AI 

e4m Staff Dec 10, 2025 1:50 PM

Suchita Salwan joins Airtel as Chief Customer Officer?blur=25

Suchita Salwan has previously worked with Nykaa, BBCW Channels and Wizcraft International Entertainment

e4m Staff Dec 2, 2025 3:05 PM

Romit Guha?blur=25

In his new role, he will lead both external and internal communications strategy for the telecom major

e4m Staff Dec 1, 2025 2:54 PM

Kinshuk Gupta, CCO, TCS?blur=25

His move comes after a three-year tenure at Bharti Airtel, where he served as Head of Corporate Communications

e4m Staff Dec 1, 2025 10:30 AM

Ankita Sehgal, content creator, actor?blur=25

In an interaction with e4m, actor and content creator Ankita Sehgal speaks about turning to acting, brand deals, and why credibility mattered more than volume  

Shalinee Mishra Nov 25, 2025 1:18 PM

Kantar?blur=25

HDFC Bank reclaims top spot as India’s most valuable brand, followed by TCS and Airtel

e4m Staff Nov 19, 2025 6:51 PM

DTH?blur=25

Operators are now focusing on hybrid offerings, bundled OTT access and broadband expansion to mitigate the decline, say experts

Aditi Gupta Nov 18, 2025 8:51 AM

Kinshuk Gupta, head corp comm?blur=25

Prior to this, Kinshuk Gupta was Head Corporate Affairs, Indian Sub-Continent with GSK Consumer Health India

e4m Staff Nov 11, 2025 12:37 PM

Airtel DTH?blur=25

The telecom operator reported a revenue of Rs 753 crore from digital TV services in Q2

e4m Staff Nov 4, 2025 2:41 PM

BharatPe appoints Shilpi Kapoor as Head of Marketing?blur=25

Shilpi joins BharatPe from Airtel Payments Bank, where she served as the Chief Marketing Officer

e4m Staff Nov 3, 2025 3:24 PM

Kavin Bharti Mittal?blur=25

After real-money gaming prohibition in India, the platform anticipates development in Web3, advertisements, and virtual products in the US

e4m Staff Aug 22, 2025 4:31 PM

Airtel?blur=25

The telco has reported a 40.5% quarter-on-quarter decline in consolidated net profit to Rs 7,422 crore

e4m Staff Aug 5, 2025 6:48 PM

Airtel & Perplexity?blur=25

For Airtel, bundling Perplexity Pro, a product that typically retails for around Rs 17,000 per year, is a strategic masterstroke

Shantanu David Jul 22, 2025 9:05 AM

Perplexity AI, Airtel?blur=25

Airtel’s tie-up with Perplexity AI gives users access to advanced AI tools and features

e4m Staff Jul 19, 2025 10:47 AM

Bharti Airtel, FY25?blur=25

The telco’s advertisement and marketing expenses stood at Rs 1,079 crore, down 1% from last FY 

e4m Staff Jul 17, 2025 1:45 PM

Shashwat Baxi?blur=25

Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios

e4m Staff Jun 18, 2025 4:11 PM

Tata Play and Airtel DTH?blur=25

Industry heads also opine that with the broadcast landscape evolving rapidly, players need to stay agile to survive

Aditi Gupta Apr 4, 2025 8:43 AM

Siddharth Sharma?blur=25

The company has also appointed Shivan Bhargava as Director - Customer Experience

e4m Desk Mar 26, 2025 12:07 PM

starlink?blur=25

'This collaboration enhances our ability to bring world-class high-speed broadband to even the most remote parts of India,' said Airtel MD Gopal Vittal

e4m Staff Mar 11, 2025 6:29 PM

Shilpi Kapoor, Airtel Payments Bank, Women's Day?blur=25

e4m celebrates the achievements of Shilpi Kapoor, Chief Marketing Officer at Airtel Payments Bank, this Women's Day

e4m Staff Mar 7, 2025 12:43 PM

airtel?blur=25

Bharti Airtel, in an exchange filing, has confirmed that it is in talks with the Tata Group about a potential merger of Tata Play’s direct-to-home (DTH)

e4m Staff Feb 27, 2025 6:28 PM

Tata Play, Airtel Digital TV?blur=25

The merger of Tata and Bharti groups's DTH business is said to take place via a share swap

e4m Desk Feb 25, 2025 9:59 AM

Ganesh Lakshminarayanan?blur=25

Ganesh Lakshminarayanan will handle ServiceNow India and SAARC Busines

e4m Staff Dec 16, 2024 7:02 PM