Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising

Naziya Alvi Rahman Sep 14, 2020 8:56 AM

Airtel Xstream users will now get access to the VOOT content library that includes movies, originals and new episodes of shows on MTV India and Colors

exchange4media Staff Sep 8, 2020 1:18 PM

Special recharge pack with Reliance Jio may bring in 15-20 mn additional subscribers. Also, the platform may consider a complete paywall option for IPL

Dipali Banka Sep 3, 2020 8:37 AM

Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of LAY’S, Kurkure, Uncle Chipps and Doritos packs

exchange4media Staff Sep 1, 2020 5:23 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals

exchange4media Staff Aug 25, 2020 9:11 AM

Brand experts share how the 'Binod' trend has become viral and how brands are using this to amplify the messaging of their products or services

Noel Dsouza Aug 11, 2020 8:56 AM

Industry sees it as a step towards collaboration among advertisers, agencies, and media owners

exchange4media Staff Aug 10, 2020 8:22 AM

The banking arm of Airtel has spent Rs 101 crore on advertising in FY20 as compared to Rs 47 crore in the last financial year

Misbaah Mansuri Jul 28, 2020 9:06 AM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

He will report to Ajay Chitkara, Director – Airtel Business

exchange4media Staff Jul 23, 2020 7:39 PM

Film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida

exchange4media Staff Jun 13, 2020 9:20 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Jun 6, 2020 10:09 AM

If the investment goes as planned, Amazon would acquire a 5% stake in the current market value of Bharti

exchange4media Staff Jun 4, 2020 4:11 PM

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

Launch ‘Airtel India ESPORTS TOUR, a national ranking of esports players in the country

exchange4media Staff May 28, 2020 3:29 PM

Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu

exchange4media Staff May 24, 2020 6:00 PM

Airtel digital TV has entered into a content partnership with EPIC On to add the nostalgic series to its content bouquet

exchange4media Staff May 16, 2020 12:00 AM

As part of the collaboration, Airtel Thanks customers will get FREE unlimited access to ZEE5’s premium catalogue

exchange4media Staff May 4, 2020 7:26 PM

Airtel customers can watch the concert for free on Airtel Digital TV and Airtel Xstream app at 8pm today

exchange4media Staff Apr 22, 2020 5:18 PM

The CuriosityStream TV channel will be available to all 16.5 million plus customers of Airtel Digital TV 

exchange4media Staff Apr 3, 2020 2:56 PM