Date-wise News
HUL, Madison Media, O&M, Radio City win big at Golden Mikes 2015

HUL wins 'Radio Advertiser of the Year', Madison Media wins 'Radio Media Agency of the Year', O&M wins 'Radio Advertising Agency of the Year' and Radio City leads among radio stations at exchange4media Golden Mikes 2015

exchange4media Staff Apr 1, 2015 10:28 PM

Amar Ujala files for an IPO

The draft states, "The fresh issue of equity shares worth Rs 50 crore and an offer for sale of up to 26.90 lakh equity shares by existing shareholders"

exchange4media Staff Apr 1, 2015 5:30 PM

Rajat Sharma and Swapan Dasgupta awarded Padma Bhushan

I dedicate the Padma Bhushan conferred today to millions of my viewers who have been my real source of strength, tweeted Rajat Sharma

exchange4media Staff Apr 1, 2015 4:16 PM

Havas Media Group appoints Damien Marchi as Global Head of Content

Marchi has won an Emmy Award while working for the production company Streampower in Paris on its interactive TV programme 'Cult'

exchange4media Staff Apr 1, 2015 2:42 PM

Madison Media wins India’s only Gold at Festival of Media, Asia Pacific Awards

The agency won a Gold for its innovation for Saffolalife World Heart Day under the category Public Service Award. The agency also won a bronze for the same campaign under the category of Best Launch Campaign

exchange4media Staff Apr 1, 2015 9:46 AM

Kyoorius launches advertising, media and marketing festival Melt 2015

Kyoorius has announced the launch of a 2-day festival named ‘Melt’ in association with GroupM, Zee and D&AD, which will conclude with the Kyoorius Advertising and Digital Awards Night

exchange4media Staff Apr 1, 2015 9:40 AM

IRS 2014: Publishers glad to have the currency back

Although publishers expected more from IRS 2014, including improvement in methodology, they are happy to have fresh findings. Meanwhile, leading media houses are analysing the latest numbers and will respond with their feedback very soon

Abid Hasan Apr 1, 2015 9:27 AM

IPL 8 campaign takes the safe route of uniting Indians 'emotionally'

Sony Max and Six have launched a three-phased campaign 'India Ka Tyohaar' for IPL’s latest edition. We explore the insights behind the campaign idea

Sarmistha Neogy Apr 1, 2015 9:18 AM

Stark Communications named ‘Agency of the Year’ at Maddys 2015

The agency from Kerala won 4 Gold, 3 Silver and 9 Bronze metals, followed by RK Swamy with 5 Gold , 2 Silver & 2 Bronze metals

exchange4media Staff Apr 1, 2015 8:54 AM

Trendspotting: Mobile, digital prove game-changers in performance marketing

India is witnessing game-changing trends in search which will be dominated by digital and mobile. More advertisers as well as social media platforms are realizing that a strong

Ankur Singh Apr 1, 2015 8:44 AM

Video: Young age group fears being offline: Kirthiga Reddy

“Over 70% of the youth say they need internet all day long and over 60% say they would feel lost if they didn’t have access to social media,” says MD of Facebook India Kirthiga Reddy as she shares marketing insights at Adobe Digital Marketing Forum

Abid Hasan Apr 1, 2015 8:32 AM

Unilever Foundry and Lions Innovation launch search for world’s top 50 marketing technology startups

The Foundry 50 will be chosen Brent Hoberman – Serial Entrepreneur and Co-Founder of Founders Forum, Rose Lewis – Co-Founder of startup accelerator Collider, Rob Dembitz, Head of Lions Innovation, Caitlin Ryan, Group Executive Creative Director from Karmarama, Olivier Garel, Head of Unilever Ventures and Marc Mathieu, Senior VP of Global Marketing Unilever

exchange4media Staff Apr 1, 2015 8:20 AM

Why acquiring stake in IPTL makes sense for Coca-Cola

Coca-Cola India is said to have acquired 10% stake in the International Premier Tennis League. Promoted by Mahesh Bhupathi, the League is said to be on the verge of finalising a part equity-part sponsorship deal with the cola giant for an estimated Rs 18 crore

Collin Furtado Apr 1, 2015 8:13 AM