Date-wise News
Katare will be responsible for designing and offering differentiated marketing experiences for leading brands
exchange4media Staff 06-May-2015
Second week of the BARC ratings for Hindi GECs shows that Zee TV has gained the maximum rise in ratings, while Star Plus and Life OK too saw their ratings increase. The rest of the channels in the Hindi GECs universe saw a drop in ratings during the week
exchange4media Staff 06-May-2015
The first project of the partnership is Dancestar Asia which will be developed for TV distribution in the region and will celebrate achievement of Asian and international DJ’s and artists
exchange4media Staff 06-May-2015
Agrawal has experience of over 26 years across FMCG, fashion & retail sector
exchange4media Staff 06-May-2015
Saath Nibhaana Saathiya and Yeh Rishta Kya Kehlata Hai have gained the highest ratings of 3.7 TVRs, and Yeh Hai Mohabbatein gained ratings of 3.6 TVRs
exchange4media Staff 06-May-2015
The question that arises now is whether BARC's dialogue (which was initiated with the MIB last night) will be successful in ensuring the release of BARC data today as scheduled
Finance Minister Arun Jaitley is said to have invited an august gathering of 'celebrated voices of opinion' to his residence last week. The handpicked names included Arnab Goswami, Shekhar Gupta, Navika Kumar, TN Ninan, PR Ramesh, Frank Noronha and Swapandas Gupta
exchange4media Staff 06-May-2015
Pinterest has launched Marketing Developer Partners (MDP), a programme that helps businesses optimise and scale their Pinterest marketing and improves Pinterest for its users
HT says with a daily readership of 23 lakhs they are almost 40% ahead of TOI in Delhi NCR, suggesting advertisers should pay TOI 40% less when they advertise. TOI says it outsells HT by 1.4 lakh copies amongst copies printed in Delhi NCR that carry a supplement
Twitter said Q1'15 revenue was slightly lower than the earlier forecast of $440 million due to a lower-than-expected contribution from its newer direct response products. The company expects this revenue impact to continue for the remainder of the fiscal year
exchange4media Staff 06-May-2015
Using an aggregate of Re-Tweets, Favourites and Replies, the site has created a Twitter IPL Advertiser Index to acknowledge the top 5 brands that have excelled in the opening weeks of the tournament
Housing.com's drama doesn't seem to be ending as it now seems firebrand CEO Rahul Yadav has taken back his resignation which created a flutter yesterday
exchange4media Staff 06-May-2015
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