Date-wise News

We see immense possibilities for the brand to connect with its consumers and business associates meaningfully, said S Yesudas, Managing Director, Indian Subcontinent, Vizeum

exchange4media Staff 27-February-2015

The most anticipated clash of the ICC Cricket World Cup 2015 created Indian television history as 288 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India take on Pakistan on February 15, 2015. The game was the most watched television event in India in the last four years, since the finals of the ICC Cricket World Cup 2011

exchange4media Staff 27-February-2015

According to data sourced from TAM subscribers for week 8, most of the top Hindi GECs saw marginal gains in viewership, except Zee TV and Life OK

exchange4media Staff 27-February-2015

Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India declared the No. 1 Creative Agency in the World by WARC 100

Priyanka Mehra 27-February-2015

WARC ranking places 'Kan Khajura Tesan' and 'Dove Sketches' at #1 & #2

Priyanka Mehra 27-February-2015

From policy reforms, tax benefits, to implementing measures directly linked to consumers, print players reveal their wishlist from the Union Budget

Abid Hasan 27-February-2015

We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures

Collin Furtado 27-February-2015

Chief among the radio industry's requirements are uniformity and relief from taxation as well as a resolution to the FDI issue, which operators have long wanted to be increased to 49%

Abhinn Shreshtha 27-February-2015

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh 27-February-2015

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