Date-wise News
Vizeum awarded the media duties of Saint-Gobain

We see immense possibilities for the brand to connect with its consumers and business associates meaningfully, said S Yesudas, Managing Director, Indian Subcontinent, Vizeum

exchange4media Staff Feb 27, 2015 5:38 PM

288 million viewers in India tune in to watch India Pakistan match

The most anticipated clash of the ICC Cricket World Cup 2015 created Indian television history as 288 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India take on Pakistan on February 15, 2015. The game was the most watched television event in India in the last four years, since the finals of the ICC Cricket World Cup 2011

exchange4media Staff Feb 27, 2015 2:35 PM

Week 8 ratings: Colors regains No. 2 slot, Zee TV sees big dip

According to data sourced from TAM subscribers for week 8, most of the top Hindi GECs saw marginal gains in viewership, except Zee TV and Life OK

exchange4media Staff Feb 27, 2015 1:47 PM

Evaluation of creativity can be subjective; in-market performance cannot: Joseph George

Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India declared the No. 1 Creative Agency in the World by WARC 100

Priyanka Mehra Feb 27, 2015 9:21 AM

Union Budget 2015: Print sector hopes for growth-oriented measures that boost consumption

From policy reforms, tax benefits, to implementing measures directly linked to consumers, print players reveal their wishlist from the Union Budget

Abid Hasan Feb 27, 2015 8:46 AM

Union Budget 2015: GST and infrastructure top advertisers' wishlist

We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures

Collin Furtado Feb 27, 2015 8:22 AM

Union Budget 2015: FM players want incentives as Phase III approaches

Chief among the radio industry's requirements are uniformity and relief from taxation as well as a resolution to the FDI issue, which operators have long wanted to be increased to 49%

Abhinn Shreshtha Feb 27, 2015 8:14 AM

Union Budget 2015: Easier brand entry, raising advertising standards, cyber budgets need of the hour

N. Chandramouli, CEO, TRA, shares his expectations from this year's Budget and expresses insights from three vantage points-the traditional brand, the advertiser, and the new-age internet player

Ankur Singh Feb 27, 2015 8:07 AM