Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Fresh take: Chai, Sutta Aur Woh unveils the "other side" of brand campaigns

Brands are increasing working on new ways to grab eyeballs. It takes a lot of creativity to reach out to the millennial generation. And, it’s true the other way round too. Startups need a lot of creativity to garner attention. Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram. They say they are “design freaks moving on the journey towards enlightenment”. What’s interesting is the route they have taken for that journey.

The page cleverly tweaks brand campaigns into entertaining parodies. This is the first time when the business of a brand is to outdo another brand’s creativity, and turn it into something entertaining.

exchange4media picks out the top parodies by this new kid on the block:

The Zomato Parody: The page made a hilarious parody on zomato’s recent “There Are Two Kinds Of People” Campaign.

Watch all parodies here: 
https://www.facebook.com/media/set/?set=a.739281869452942.1073741831.739273922787070&type=3

The Cadbury Project: They say “From Vodka to Office, chocolate makes the transition easy! Chocolate is our weakness, we couldn't resist experimenting with chocolates. Here is our experiment with Cadbury Dairy Milk Silk.”

Watch all parodies here: 
https://www.facebook.com/media/set/?set=a.745103455537450.1073741850.739273922787070&type=3

The Oreo Experiment: They say, “There is always a kid hidden within you. Remember when was the last time we ate cream biscuit? To celebrate the innocence and nostalgia of being a kid, we bring you THE OREO EXPERIMENT on the eve of Children's Day!

“The idea of THE OREO EXPERIMENT just came in while we were eating OREO and fighting with each other like KIDS in our office. Now, that's what we call the Eureka! moment.”

Watch all images here: 
https://www.facebook.com/media/set/?set=a.742743252440137.1073741848.739273922787070&type=3

#saynotomovieinterruption campaign: They say, “Even we hate commercials during movies. Are you among the ones who hate long commercials during movies? So, just go ahead and share it among your friends to say the same.

Watch all brand parodies here: 
https://www.facebook.com/media/set/?set=a.742007815847014.1073741846.739273922787070&type=3

Brand experience logos: They say, “What if brand logos who preaches about the usage or the tagline of their products, start experiencing it themselves. We tweaked the logos to make them relevant.”

Watch all brand parodies here: 
https://www.facebook.com/media/set/?set=a.741852659195863.1073741843.739273922787070&type=3

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