Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more

Kanchan Srivastava Mar 2, 2023 9:03 AM

At ABP Network’s summit, former British PM Liz Truss spoke of the greater role for India as a key player internationally

exchange4media Staff Feb 24, 2023 1:18 PM

At e4m PR & Corp Comm 40 Under 40 2022 summit, Sanjeev Handa, Sr. Vice President and Head of PR & Communications, Maruti Suzuki Ltd, shared trends in PR and communication industry

exchange4media Staff Feb 2, 2023 3:15 PM

The automotive industry veteran will spearhead the setup and mass production practices of the production and manufacturing facilities for Dandera

exchange4media Staff Dec 12, 2022 1:41 PM

The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media

exchange4media Staff Nov 28, 2022 2:39 PM

The automobile major’s account is currently being handled by dentsu

Sonam Saini Nov 15, 2022 8:39 AM

On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse

exchange4media Staff Oct 17, 2022 8:32 AM

Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair Aug 18, 2022 8:42 AM

While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings

exchange4media Staff Jul 1, 2022 8:35 AM

Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4

Kanchan Srivastava Jun 3, 2022 8:36 AM

As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'

exchange4media Staff May 2, 2022 7:41 PM

The auto sector is pinning hopes on Nirmala Sitharaman to announce sops for boosting the sale of EVs, developing infra and bringing an overall growth in the economy

Kanchan Srivastava Jan 31, 2022 9:00 AM

Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022

Kanchan Srivastava Dec 27, 2021 9:22 AM

The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20

Javed Farooqui & Kanchan Srivastava Dec 24, 2021 8:52 AM

‘Kam Se Kaam Banega’ build on the innate need of Indian consumers to expect maximum fuel efficiency without compromising on performance

exchange4media Staff Sep 21, 2021 12:58 PM

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM

The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period

exchange4media Staff Aug 26, 2021 2:09 PM

Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases

Sonam Saini Jun 8, 2021 8:21 AM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM