Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases

Sonam Saini Jun 8, 2021 8:21 AM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector

exchange4media Staff Apr 16, 2021 8:12 AM

The campaign celebrates innovations and technologies that delight its customers

exchange4media Staff Feb 14, 2021 6:00 PM

At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation

exchange4media Staff Feb 5, 2021 9:10 AM

The top five layouts together added more than 70% share of ad volumes during 2020

Tasmayee Laha Roy Feb 4, 2021 8:44 AM

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and state contribution on radio ads

Noel Dsouza Jan 21, 2021 8:41 AM

As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year

Tasmayee Laha Roy Oct 30, 2020 8:38 AM

The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media

exchange4media Staff Aug 1, 2020 9:20 AM

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age

exchange4media Staff Jan 24, 2020 8:25 AM

The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds

exchange4media Staff Oct 24, 2019 3:52 PM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

The ‘Swift Limitless Stories’ campaign films have been directed by Sharat Sharma of Crazy Few Films

exchange4media Staff Sep 28, 2019 8:14 AM

The 360-degree #FeelsJustRight campaign includes six different TVCs, pre-launch teasers and digital feature videos

exchange4media Staff Aug 26, 2019 3:44 PM

N Chandramouli, Tutu Dhawan and Harish Bijoor on the impact of declining sales in the auto industry and its effect on ad spends

Dolly Mahayan Jul 4, 2019 8:34 AM

The new national mandate covers Corporate, CSR, Products and Services

exchange4media Staff Jun 18, 2019 3:02 PM

The Auto sector continues to be among the top advertisers on Print

exchange4media Staff May 23, 2019 8:40 AM

The campaign directed by Vijal Veermal showcases how the car is a big part of human relations and helps many individuals connect and build fond memories

exchange4media Staff May 4, 2019 8:58 AM

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM