Maruti Suzuki shines at IDMA 2025, wins 4 for digital innovation

Maruti Suzuki won four metals for their exceptional campaigns and banners at the e4m Indian Digital Marketing Awards (IDMA) 2025. The brand’s ideas conceptualized by Mindshare were notably marvellous, as Maruti Suzuki bagged one gold, two silver, and one bronze metals for various categories.

They won a gold in the Best Banners (Single / Campaign, Rich Media, with or without Video) award for their ‘Swift in Motion’ campaign. Further on, the main highlight was the silver metal win with their ‘Style Meets Drive’ campaign where Maruti Suzuki’s premium dealership network NEXA collaborated with Lakmé Fashion Week to launch the ‘NEXA Digital Couture’ which focused on digital-only clothing, creating a unique digital only clothing experience.

They also won another silver metal in the Best Omni-channel Campaign Management and Marketing Automation award with their ‘Excellence in Consumer-centric Omnichannel Strategy and Automation’.

Finally, the ‘Swift’s Phygital Confluence’ technology won a bronze metal for the Breakthrough Technology as Part of a Campaign award. They collaborated with several newspaper organizations and made advertisements for print carrying embedded QR codes. Scanning them led to an immersive digital world designed to replicate a showroom-like experience at the comfort of their homes.

The IDMA honours achievements by brands and their respective advertisement agencies by highlighting creativity, innovation, and impact in the digital society. The major categories in the IDMA included Web, Mobile ad Tablets, Social Media, Search and Pay-Per-Click (PPC) campaigns, For Small Media Business, For Start-Ups, Hall of Fame Awards, and Special Awards.