silk
Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company
e4m Staff Apr 10, 2026 1:40 PM
The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world
e4m Staff Feb 2, 2026 12:36 PM
Prior to his promotion, Jopa Malantic held the role of Global Brand Vice President - POND’S and AHC.
The campaign was executed by HUL’s agency, Mindshare, in collaboration with Dharma Cornerstone Agency
e4m Staff Sep 12, 2025 12:09 PM
Anchal Kumar Mittal will promote their latest beauty products, including Silky Matte Lipstick, Goat Milk Moisturizer, Strobe Cream, Foundation HD Luminous
e4m Staff Feb 17, 2025 5:29 PM
The trams have been transformed into vibrant Sunsilk showcases as part of the milestone #SunsilkShineTram activation
The launch will also be supported by a 360-degree communication campaign
The company has also announced Onam scheme for consumers, Naadengum Nidraghosham
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM
The influencer-led campaign for the clothing brand is targeted at young adults
exchange4media Staff Mar 30, 2023 12:12 PM
The brand has released a video celebrating the twelve sarees in the Soundarya collection
exchange4media Staff Oct 21, 2022 2:31 PM
A 360-marketing campaign will introduce the identity of the brand
exchange4media Staff Sep 20, 2022 1:54 PM
The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign
exchange4media Staff Apr 5, 2022 12:30 PM
The campaign has been conceptualised and executed by AGENCY09
exchange4media Staff Feb 28, 2022 2:52 PM
The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)
exchange4media Staff Feb 17, 2022 8:53 AM
The account is being handled by the agency's Mumbai office
exchange4media Staff Feb 2, 2022 12:37 PM
Guest Column: Neha Chauhan, Brand Strategy Partner, Arc. Worldwide, shares some great examples on how brands across categories have outrun the price war
Neha Chauhan Aug 31, 2021 8:30 AM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
Brands from the jewellery, apparel and the puja segment reveal how they are gearing up for Diwali, connecting with consumers and focusing on value and customer convenience
Simran Sabherwal Nov 9, 2020 8:12 AM
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
exchange4media Staff Aug 17, 2020 4:10 PM
The film, conceptualised by Wunderman Thompson South Asia, has been released on TV and digital platforms
exchange4media Staff Jul 11, 2020 9:37 AM
The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan
exchange4media Staff Jun 13, 2020 8:38 AM
Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created
exchange4media Staff May 3, 2020 6:00 PM
The campaign will be rolled out with high impact outdoors, digital and in-store promotions
exchange4media Staff Feb 13, 2020 4:01 PM
The series begins 25th January 2020 on Dice Media’s Instagram and YouTube pages
exchange4media Staff Jan 27, 2020 4:02 PM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM