Sunsilk launches cultural campaign, sets world record with the Mohan sisters

Sunsilk has launched a bold new chapter with a brand refresh and a cultural campaign in collaboration with the Mohan Sisters, creating a World Record certified by the Asian Book of Records. The rebrand ushers in a new era for Sunsilk, featuring modern packaging, refreshed design, and updated storytelling that reflect its evolution into a science-backed, future-ready brand- celebrating individuality while staying innovative, caring, and relevant for today’s generation.

Taking the movement forward, Sunsilk and the Mohan Sisters launched “Nachdi Kudi” – a first-of-its-kind music video that set another Asian World Record with 16 dance forms in a single track. Neeti lends her voice, Shakti choreographs and performs with artistry, while Mukti lights up the screen with her energy. Together, they embody sisterhood, talent, and glamour while unveiling Bouncenatyam.

To deliver a music video that matches the grand scale of this idea, Sunsilk partnered with some of the industry’s finest talents: Ruel Dausan Varindani (Director), Vikram Montrose (Composer), Kunaal Vermaa (Lyricist), and Eric Pillai (Mixing Engineer). Together, they have crafted a track and video that brilliantly captures the spirit of confidence, sisterhood, and the joy of expressive, beautiful hair.

The campaign was brought to life by HUL’s agency on record, Mindshare, in collaboration with Dharma Cornerstone Agency.

“This record-breaking music video Nachdi Kudi with Mohan sisters is a cultural celebration of music, dance, sisterhood and self-expression,” said Sairam Subramanian, Vice President, Haircare, Unilever. 

Amin Lakhani, President, Client Solutions, WPP Media South Asia, commented, “With Sunsilk’s relaunch, we wanted to go beyond communication and create a cultural celebration. Designed as a social-first idea, the ‘Nachdi Kudi’ music video and Bouncenatyam Challenge bring together music, dance, and sisterhood in a way that is engineered for virality and participation. This campaign reflects the bold new identity of Sunsilk - modern, confident, and rooted in creativity; while transforming a brand relaunch into a movement that today’s young women can truly own and amplify.” 

From reimagining its identity to igniting a cultural movement and setting an Asian World Record, Sunsilk continues to inspire young women to embrace their individuality, confidence, and creativity.