The film, conceptualised by Wunderman Thompson South Asia, has been released on TV and digital platforms

exchange4media Staff Jul 11, 2020 9:37 AM

Sunsilk My Lockdown Hairstyle?blur=25

Conceptualized by Wunderman Thompson South Asia, a video series for each day of the week was created

exchange4media Staff May 3, 2020 6:00 PM

ASCI upholds complaints against PepsiCo, Amazon, Patanjali, Flipkart & Dabur among others?blur=25

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories

exchange4media Staff Aug 5, 2016 8:01 AM

Branded viral videos: A compelling marketing mantra?blur=25

Experts speak on how brands are immersing in the world of viral videos, making them entertaining, engaging, conversational and shareable

Ankur Gaurav May 20, 2014 8:43 AM

No more leeway on digital for marketers?blur=25

Marketers tend to view digital as a space where you can get away with a bit of stabbing, if not murder. Self regulation of online ads is welcome, says experts, reacting to ASCI's

Priyanka Mehra Sep 19, 2013 8:19 AM

L'Oreal, Dove, Sunsilk take the video route to create engagement?blur=25

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect

Priyanka Nair Aug 1, 2013 9:14 AM

Sunsilk expert hair advice now just a click away?blur=25

To create a personalised experience for its Keratinology range, Sunsilk launches virtual hair studio across digital platforms

Saloni Surti Oct 1, 2012 7:27 PM

Billboard of the week: Sunsilk thick hair campaign?blur=25

“Sunsilk’s ad had a nightclub effect and I liked the fact that the brand managed to make the bus shelter look stylish,” says Priti Nair of Curry Nation

Priyanka Nair Sep 20, 2012 8:18 PM