The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

exchange4media Staff Jun 7, 2022 10:41 AM


The Silk Bubbly Bubblegum is supported with a 360-degree #BubbledUpWithFun campaign

exchange4media Staff Apr 5, 2022 12:30 PM

Cadbury Dairy Milk Campaign?blur=25

Industry insiders are lauding the initiative by the brand terming it a path-breaking moment in IPL advertising

exchange4media Staff Apr 4, 2022 8:30 AM


Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta

exchange4media Staff Mar 30, 2022 4:11 PM

Pitch CMO?blur=25

The President of Mondelez International, India, delivered an insightful keynote address on ‘The Cadbury Dairy Milk Journey’ at e4m Pitch CMO Summit 2022

exchange4media Staff Mar 28, 2022 8:20 AM

Jigar Rambhia?blur=25

The National Director, Sports & Entertainment Sponsorships, Wavemaker India, in a candid chat spoke about IPL’s popularity, impact and how the new teams will increase the league’s reach further

Kanchan Srivastava Mar 17, 2022 8:32 AM


The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising

exchange4media Staff Feb 28, 2022 8:42 AM

Cadbury dairy milk silk?blur=25

The Valentine’s Day campaign is conceptualized by Mondelez & Team WPP (Ogilvy + Wavemaker)

exchange4media Staff Feb 17, 2022 8:53 AM

Cadbury Perk Campaign?blur=25

The new campaign titled ‘Cadbury Perk Disclaimers’ highlights how people today have become overly sensitive and take offense over the smallest things

exchange4media Staff Feb 14, 2022 2:07 PM

Mondelez India?blur=25

The OOH campaigns, created by Ogilvy & Wavemaker, gave a reason to smile to both love-smitten couples and heartbroken singles

exchange4media Staff Feb 14, 2022 8:36 AM

5 star?blur=25

The ‘Single Single’ song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles

exchange4media Staff Feb 12, 2022 10:06 AM


The campaign by Ogilvy features six heart-warming videos that bring to life everyday tales where people resort to their refrigerator to indulge in the chocolate

exchange4media Staff Feb 5, 2022 8:15 AM

ads of 2021?blur=25

Here's a look at exchange4media's pick of creative ads this year that stood out from the pack

Kanchan Srivastava Dec 27, 2021 9:25 AM

Inshorts ad?blur=25

The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh unique viewers

exchange4media Staff Dec 21, 2021 4:26 PM


The year saw AI stepping into the traditional world of creativity with campaigns like Cadbury’s ‘Not a Cadbury ad’ and Colors’ promotions for ‘The Big Picture’

Mansi Sharma Dec 8, 2021 8:41 AM

Ogilvy india?blur=25

The PAT declined 4.41% to Rs 96.04 crores in the same calendar year

Mansi Sharma Nov 23, 2021 3:43 PM

McDonald's Special Deals?blur=25

The ad world came back to regular programming in the past fortnight with a series of product/service-centric ads

Mansi Sharma Nov 22, 2021 8:36 AM

anil viswanathan?blur=25

Anil Viswanathan, Senior Director- Marketing, Mondelez India, talks about the Madbury campaign on the sidelines of the launch of its third edition

Mansi Sharma Oct 14, 2021 8:53 AM