cadbury
recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff 2 hours ago

cadbury ad?blur=25

The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive

Mansi Sharma 1 day ago

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Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM

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The iconic 90s campaign, created by Ogilvy, comes with a bigger message this time around as gender roles get swapped

Mansi Sharma Sep 18, 2021 9:02 AM

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While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM

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The brand makes a case for countering hate with generosity online in the #HeartTheHate campaign by Ogilvy India

exchange4media Staff Jul 31, 2021 2:00 PM

spotify?blur=25

In the Covid-induced lockdown, Cadbury and Spotify teamed up for a unique campaign, bringing lovelorn couples together by means of romantic playlists

exchange4media Staff Jul 27, 2021 8:30 AM

Arun Srinivas?blur=25

Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more

Tasmayee Laha Roy Jul 21, 2021 9:00 AM

Cannes Lions?blur=25

Yesterday, on Day 2 of Cannes Lions, the agency had picked a Silver for Dove’s #StopTheBeautyTest campaign

exchange4media Staff Jun 23, 2021 5:14 PM

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Compared to the festive period last year, the ad volume in Jan-March 2021 dipped by 3%

exchange4media Staff Apr 23, 2021 9:10 AM

Ola?blur=25

Before Ola and Furlenco, Murali had a nine-year stint with Unilever in various roles

exchange4media Staff Apr 19, 2021 9:57 AM

Cadbury - Thank you Bar?blur=25

Mondelez India leverages Dairy Milk and IPL's celebratory nature for its TV campaign to boost reach and synergies in terms of bringing people together

Ashee Sharma Mar 18, 2021 8:39 AM

Barc?blur=25

As per the weekly data, Policybazaar.com emerged as the second top brand this week

exchange4media Staff Mar 12, 2021 8:50 AM

oreo?blur=25

The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity

exchange4media Staff Mar 11, 2021 2:23 PM

Infinite Screen?blur=25

Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all

exchange4media Staff Feb 5, 2021 12:38 PM

mondelez?blur=25

Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India, talks about the significance of IPL as media property

Ashee Sharma Jan 25, 2021 8:53 AM

Dairy Milk Silk Mousse - #ScoopIntoChocolateHeaven campaign?blur=25

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

ooh campaigns 2020?blur=25

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM