As per reports, Sarkar, 68, breathed his last in a Mumbai hospital on Friday

exchange4media Staff Mar 24, 2023 10:48 AM


As part of a campaign, over 130 outlets from different parts of Bengal have come together to recreate the popular traditional mishtis of their region using Cadbury Dairy Milk as the key ingredient

exchange4media Staff Mar 13, 2023 6:44 PM


High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM


We look back at campaigns that were appreciated on various fronts this year

Tanzila Shaikh Dec 30, 2022 8:59 AM

Niraj Ruparel?blur=25

It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards

Tanzila Shaikh Nov 18, 2022 10:48 AM

Sukesh Nayak?blur=25

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Bournvita presents Forced Packs?blur=25

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM


The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

exchange4media Staff Nov 12, 2022 8:30 AM

CEO and co-founder of talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

dove beauty?blur=25

Here are some of the most engaging and creative ad campaigns between September 16 and 30

exchange4media Staff Oct 12, 2022 8:21 AM

amitabh bachchan?blur=25

A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday

exchange4media Staff Oct 11, 2022 8:46 AM


The campaign will support hawkers in setting up shops by scanning a QR code

exchange4media Staff Oct 8, 2022 7:47 AM


The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness

exchange4media Staff Sep 17, 2022 8:08 AM