‘Piyush Pandey: The genius behind Kuch Meetha Ho Jaaye’
Nitin Saini, VP-Marketing, Mondelez India, recalls Piyush Pandey for as a creative visionary with an extraordinary ability to capture emotions
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Published: Oct 24, 2025 11:43 AM | 1 min read
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We are deeply saddened by the passing of Piyush Pandey. A creative visionary, his genius gave us “Kuch Meetha Ho Jaaye”, a line that became woven into the fabric of India’s celebrations and collective memory.
Piyush was more than a creative legend, he was a storyteller with an extraordinary ability to capture emotions that unite people. Through his timeless ideas and heartfelt storytelling, he brought our brands closer to millions, creating moments of joy, warmth, and connection that will continue to inspire generations.
We are profoundly grateful for his partnership and the indelible mark he left on our journey. His legacy will always live on in every moment he helped create.
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