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Published: Mar 18, 2025 1:26 PM | 1 min read
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Cadbury Gems has come up with its latest campaign. The film brings together an explosion of colours and the magic of outer space to create a delightful experience for kids while echoing the brand tagline “Jitney Colours Utni Masti”.
The campaign is set to be launched across television, digital platforms, and social media, ensuring that the fun reaches every corner of the country.
Speaking about this, Nitin Saini, Vice President - Marketing, Mondelez India, said, “Gems is an iconic brand that has sparked spontaneous masti with its colourful world for over 5 decades now. Inspired by child-like curiosity and imagination, our new campaign manifests the brand’s purpose beautifully by depicting the colourful Gems buttons in the wonder-filled cosmos. We hope our consumers love it as much as we loved creating it.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India said, “We are very excited to launch a fun new campaign for Cadbury Gems. This brand stands for abundance of colours and masti, and the film delivers on all of that and more. Kids everywhere love outer space and all the colourful wonders that it holds. We’ve just brought those curiosities to life with a visual spectacle. The film will definitely strike a chord in the kids’ hearts and has potential to become one of the most memorable chocolate ads in modern times.”
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