oreo
With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands
exchange4media Staff 3 days ago
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date
exchange4media Staff 01-March-2019
Launch, which opens up a new segment, will be supported by a 360-degree communication campaign
exchange4media Staff 09-January-2019
Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury
exchange4media Staff 05-December-2018
The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.
exchange4media Staff 09-May-2018
"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan
Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies
Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping
exchange4media Staff 14-November-2015
Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies
"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners
Collin Furtado 14-October-2014
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
exchange4media Staff 17-January-2014
This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal 26-November-2013
The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned
Simran Sabherwal 26-November-2013
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas
A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games
Deepa Balasubramanian 21-November-2012
With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli
Priyanka Nair 09-November-2012
Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.
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