Launch, which opens up a new segment, will be supported by a 360-degree communication campaign

exchange4media Staff 09-January-2019

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff 05-December-2018

The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.

exchange4media Staff 09-May-2018

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal 20-April-2016

Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping

exchange4media Staff 14-November-2015

Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies

Ankur Singh 27-November-2014

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Collin Furtado 14-October-2014

Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai

Srabana Lahiri 10-April-2014

Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16

exchange4media Staff 17-January-2014

This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand

Twishy 09-December-2013

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal 26-November-2013

The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned

Simran Sabherwal 26-November-2013

Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results

Twishy 13-August-2013

Microsoft India’s CMO talks about the changing marketing landscape & how performance art can be used by marketers to create unique content & ideas

Arshiya Khullar 04-March-2013

A vintage car was used to promote the apparel brand, whereas Oreo enticed consumers with customised games

Deepa Balasubramanian 21-November-2012

With more consumers active on social media, a well planned virtual presence is imperative, says Cadbury’s V Chandramouli

Priyanka Nair 09-November-2012

Cadbury India has launched a nationwide initiative called Oreo-Time in order to promote its newly launched brand Oreo.

Deepika Bhardwaj 13-June-2011

Following the announcement of launching its brand Oreo, Cadbury India has appointed Interface Communications for handling Oreo’s creative duties.

Tasneem Limbdiwala 21-March-2011

exchange4media correspondent Shikha had her hands full trying to comprehend Lintas Media Group’s Connexions, networking with the who’s who of the ad world and cheering for the Choreos winners. Yet, she ended the week in smiles with a couple of exclusives...

Shikha 18-September-2010