The duo has come together for a unique advertising campaign that’s getting their fans excited

exchange4media Staff May 27, 2022 3:46 PM

Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership

Mansi Sharma May 26, 2022 8:32 AM

The #SayItWithOreo campaign inspires people to spark connection amongst families with the introduction of alphabet embossed, scannable cookies

exchange4media Staff Feb 5, 2022 2:00 PM

The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company

exchange4media Staff Apr 28, 2021 1:22 PM

As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children

exchange4media Staff Mar 27, 2021 6:00 PM

The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity

exchange4media Staff Mar 11, 2021 2:23 PM

Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design

exchange4media Staff Mar 4, 2021 10:31 AM

Conceptualized by Digitas (Team Pop), the contest features comedian Rohan Joshi and celebrity pastry chef Pooja Dhingra in its first edition

exchange4media Staff Feb 15, 2021 2:04 PM

The #OreoPlayPledge campaign has been conceptualised by Publicis Group

exchange4media Staff Jan 5, 2021 3:53 PM

While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI

Nafisa Shaheen Jun 9, 2020 8:38 AM

Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’

exchange4media Staff Jun 8, 2020 3:16 PM

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan May 15, 2019 8:36 AM

With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands

exchange4media Staff Apr 17, 2019 5:19 PM

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan Apr 16, 2019 9:05 AM

The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date

exchange4media Staff Mar 1, 2019 7:19 AM

Launch, which opens up a new segment, will be supported by a 360-degree communication campaign

exchange4media Staff Jan 9, 2019 2:36 PM

Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury

exchange4media Staff Dec 5, 2018 3:53 PM

The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.

exchange4media Staff May 9, 2018 5:14 PM

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vernika Awal Apr 20, 2016 8:03 AM