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While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
exchange4media Staff Feb 25, 2020 5:07 PM
As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study
Dolly Mahayan May 15, 2019 8:36 AM
With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands
exchange4media Staff Apr 17, 2019 5:19 PM
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Neethu Mohan Apr 16, 2019 9:05 AM
The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date
exchange4media Staff Mar 1, 2019 7:19 AM
Launch, which opens up a new segment, will be supported by a 360-degree communication campaign
exchange4media Staff Jan 9, 2019 2:36 PM
Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury
exchange4media Staff Dec 5, 2018 3:53 PM
The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.
exchange4media Staff May 9, 2018 5:14 PM
"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan
Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies
Vernika Awal Apr 20, 2016 8:03 AM
Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping
exchange4media Staff Nov 14, 2015 8:42 AM
Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies
Ankur Singh Nov 27, 2014 8:26 AM
"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners
Collin Furtado Oct 14, 2014 8:19 AM
Advertising is being seen as an interruption. So our challenge is to make communication more relevant by integrating it with content, say Mondelêz’s Bonin Bough and Sindhuja Rai
Srabana Lahiri Apr 10, 2014 7:44 AM
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
exchange4media Staff Jan 17, 2014 9:42 AM
This is the first time that two adults have been shown in the ad in order to avoid being seen as a kids' brand
People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia
Simran Sabherwal Nov 26, 2013 9:33 AM
The President of GroupM Worldwide feels that not enough leadership is emerging from India & that the country is still a follower as far as new thought processes are concerned
Simran Sabherwal Nov 26, 2013 9:16 AM
Newsy advertising reinforces a customer's connection to a brand; capitalising on digital for topicality is a great opportunity as the medium is cost effective & delivers quick results
