oreo
The platform will bring the specialist data units of GroupM and Wunderman Thompson together into a single global company
exchange4media Staff Apr 28, 2021 1:22 PM
As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children
exchange4media Staff Mar 27, 2021 6:00 PM
The campaign will comprise strong digital, innovative outdoor, solid in-store visibility and engagement building influencer activity
exchange4media Staff Mar 11, 2021 2:23 PM
Intercontinental Great Brands allege that Parle's Fabio is 'deceptively similar' to Oreo in design
exchange4media Staff Mar 4, 2021 10:31 AM
Conceptualized by Digitas (Team Pop), the contest features comedian Rohan Joshi and celebrity pastry chef Pooja Dhingra in its first edition
exchange4media Staff Feb 15, 2021 2:04 PM
The #OreoPlayPledge campaign has been conceptualised by Publicis Group
exchange4media Staff Jan 5, 2021 3:53 PM
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of better ROI
Nafisa Shaheen Jun 9, 2020 8:38 AM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
exchange4media Staff Feb 25, 2020 5:07 PM
As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study
Dolly Mahayan May 15, 2019 8:36 AM
With this partnership, Mondelez India intends to accelerate growth and focus on agile innovations to stay ahead of the ever-changing consumer demands
exchange4media Staff Apr 17, 2019 5:19 PM
Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise
Neethu Mohan Apr 16, 2019 9:05 AM
The brand hinted at a collaboration via a social media post making the brand tie-up one of the biggest collaborations to date
exchange4media Staff Mar 1, 2019 7:19 AM
Launch, which opens up a new segment, will be supported by a 360-degree communication campaign
exchange4media Staff Jan 9, 2019 2:36 PM
Mondelez India strengthens its Premium Biscuit offering further with the favourite Oreo cookies coated in deliciously chocolaty Cadbury
exchange4media Staff Dec 5, 2018 3:53 PM
The campaign is especially designed to engage with consumers in today’s multi-screen, short-attention-span world with exciting visuals and irresistible music, extending across all channels, with a strong focus on digital.
exchange4media Staff May 9, 2018 5:14 PM
"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan
Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies
Vernika Awal Apr 20, 2016 8:03 AM
Conceptualized by Interface Communications, the TVC is a light hearted story of siblings going lantern shopping
exchange4media Staff Nov 14, 2015 8:42 AM
Chai, Sutta aur Woh has recently launched pages on Facebook and Instagram to showcase brand campaigns tweaked into entertaining parodies
Ankur Singh Nov 27, 2014 8:26 AM
"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners
Collin Furtado Oct 14, 2014 8:19 AM
