Date-wise News
Ixigo set to enter inter-city cabs aggregation with acquisition of Rutogo

The app based service was earlier limited to intra-city taxis and autos transport, and with Rutogo, will expand into the inter-city tourist segment which fits with its audience of travellers

exchange4media Staff Aug 28, 2015 3:14 PM

RB India and Jagran Pehel join hands for sanitation campaign

They join hands with State Governments of Uttar Pradesh and Bihar to make 200 villages open defecation free. Actress Vidya Balan was announced as the campaign ambassador

exchange4media Staff Aug 28, 2015 1:48 PM

Prasar Bharati denies reports of DD India going off air

The Board is also taking measures to increase the distribution of DD India channels in other parts of the Globe and for that a proposal has already been circulated among the Board members and the process will be initiated after the approval

exchange4media Staff Aug 28, 2015 11:48 AM

Digital Marketing Training Institute appoints Deepti Jalota as CEO

Prior to this new position she worked with Mogae Media. Rashmi Putcha, the current CEO, moves up to join the DMTI Board Directors

exchange4media Staff Aug 28, 2015 11:24 AM

Jury picks IMPACT's 'Top 30 Under 30' 2015, list to be released soon

Jury chair Raj Nayak calls it the 'best Top 30' so far in three years since the list was launched

exchange4media Staff Aug 28, 2015 10:07 AM

BARC scaling up with TAM’s expertise and meters is a good proposition, say media leaders

Madison World's Sam Balsara, Viacom18's Sudhanshu Vats, DAN's Ashish Bhasin and Havas Media Group's Anita Nayyar share their opinion on TAM merging with BARC and how the industry will benefit at large from the joint venture

Priyanka Mehra Aug 28, 2015 9:53 AM

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Sarmistha Neogy Aug 28, 2015 9:19 AM

TAM-BARC JV: News broadcasters pleased with single currency, increased sample size

News broadcasters welcome the merger of TAM and BARC, appreciative of a more consolidated and stronger currency that will emerge out of it as well as the increase in the number of meters

Abid Hasan Aug 28, 2015 9:01 AM

Rediffusion Y&R bags creative duties of Hamdard

JWT is the incumbent agency on the account. Rediffusion Y&R has bagged the account on the back of a multi-agency pitch that took place a few months ago

exchange4media Staff Aug 28, 2015 8:26 AM

BARC ratings: NDTV 24x7 rises to No.2 spot in week 33

In week 33 (August 15 - 21, 2015) of the English News genre, Times Now leads, followed by NDTV 24X7 and CNN-IBN

exchange4media Staff Aug 28, 2015 7:53 AM

BARC ratings: Zee steps up; Star tumbles in week 33

BARC ratings in week 33 (August 15 - 21, 2015) for Hindi GEC genre indicates Star Plus dropped to387 million from 409 million last week

exchange4media Staff Aug 28, 2015 7:52 AM

Phase III auctions: Edged out by biggies, small players stay in the bidding war

Regional players might have found the going tough with most seemingly muscled out by the more financially strong nationwide operators. However, there is still intense bidding going on between the tier 2 players for frequencies in the North-east and other non-metros

Abhinn Shreshtha Aug 28, 2015 7:50 AM

Indian media faces flak on Twitter over Sheena Bora murder case

The Sheena Bora murder case and Indrani Mukerjea the founder of 9X Media has had Indian media on its toes over past two days on Twitter by netizens

Ankur Singh Aug 28, 2015 7:48 AM