Date-wise News
News Republic goes regional, shares BBC’s Chinese, Hindi, Russian & Spanish content

More than 12 million active users of the News Republic news app now can access the BBC World Service news content from BBC Chinese, BBC Hindi, BBC Mundo (in Spanish) and BBC Russian.

exchange4media Staff Jun 10, 2015 4:49 PM

Vizeum bags media mandate for HDFC Bank

The appointment of Vizeum is seen in line with Vizeum’s recent additions in clientele like Hindware, Jet Privilege, VGP Universal Kingdom

exchange4media Staff Jun 10, 2015 2:34 PM

ZenithOptimedia names Gareth Mulryan as CEO for Southeast Asia

In this newly-created role, Mulryan will work closely with Gerry Boyle, APAC Chairman, and the local market leaders to further develop ZenithOptimedia’s strong communications offering across the Southeast Asia region

exchange4media Staff Jun 10, 2015 1:48 PM

ErosNow gains rights for Pakistani channel Hum TV's content

Online entertainment portal ErosNow has announced their content acquisition deal with Pakistani channel Hum TV through which they will offer their subscribers access to the channel’s entire library of shows

exchange4media Staff Jun 10, 2015 1:46 PM

Cheil India appoints Ogilvy's Sanjeev Jasani as Head of Digital

He has been at the helm of OgilvyOne for the past 9 years, having grown the office substantially since taking charge

exchange4media Staff Jun 10, 2015 11:10 AM

J. Walter Thompson and Group SJR launch content marketing unit Colloquial

Colloquial will build publishing environments for brands, specializing in content that builds loyalty and audience over time - short articles, infographics and visual stories for brands that are quickly conceived, made and shared

exchange4media Staff Jun 10, 2015 10:30 AM

Abhijit Avasthi launches Sideways Consulting

Putting an end to numerous speculations on his new venture, former Ogilvy NCD has launched a creative problem solving outfit called Sideways Consulting. Hiring for the outfit has already begun

Priyanka Mehra Jun 10, 2015 9:42 AM

Myntra unveils its 'Bold Is Beautiful' campaign for ethnic wear brand Anouk

The three videos conceptualised by Ogilvy & Mather present the three facets of choices in the lives of the modern Indian woman - 'homosexuality', 'single-parenting' and the 'joy of staying single'

Sarmistha Neogy Jun 10, 2015 9:16 AM

J Walter Thompson organises an industry tribute to Mike Khanna

The tribute to Mike Khanna will be held on Friday, June 12, 2015 at Worli, Mumbai

exchange4media Staff Jun 10, 2015 9:05 AM

William Grant & Sons brings Grant's to India through the hunt for its new brand ambassador

The campaign has seen 850+ applications so far with 10% participation conversion. 880K Facebook fans have been reached with 1lakh+ video views of the Awesome Job film. 1200+ votes have been cast so far

exchange4media Staff Jun 10, 2015 8:57 AM

Fever FM elevates Harshad Jain to CEO

Prior to the promotion, Jain was Business Head, Radio and Entertainment, HT Media

Abid Hasan Jun 10, 2015 8:45 AM

Starcom MediaVest Group wins Educomp Group Account

The size of the account is estimated at Rs 25 crore. The account will be serviced out of SMG's Delhi office

Priyanka Mehra Jun 10, 2015 8:38 AM

J. Walter Thompson and Group SJR launch content marketing unit Colloquial

Colloquial will build publishing environments for brands, specializing in content that builds loyalty and audience over time - short articles, infographics and visual stories for brands that are quickly conceived, made and shared

exchange4media Staff Jun 10, 2015 8:35 AM

Is the title sponsorship for Pro Kabaddi League a hard egg to crack?

As Star retains the title sponsorship to the 2nd edition of Pro Kabaddi League, a handful of other brands come on board as associate sponsors. Is this a strategic decision by Star or is the deal tough to crack?

Collin Furtado Jun 10, 2015 8:30 AM

Trendspotting: YouTube's 'skip' icon on pre-roll ads poses big challenge for brands

While brands today are rigorously using video sites like YouTube to advertise, they haven't been able to prevent viewers from altogether skip-ing these ads. We explore how something so widely despised by audiences can be useful to marketers

Ankur Singh Jun 10, 2015 8:09 AM

Maggi crisis gets  4.43 lakh social media conversations

Ever since one of India's most well-known brands Maggi saw a surprising fall from grace, social media has not stopped buzzing

exchange4media Staff Jun 10, 2015 8:06 AM