Date-wise News
The media company has roped in Marcus Brauchli, a former WSJ and Washington Post editor-turned-media-investor as partner, sources reveal
exchange4media Staff 21-May-2015
After a multi-agency pitch process, the Mumbai office of Scarecrow Communications has won the creative mandate of jeanswear brand Spykar
exchange4media Staff 21-May-2015
The app is a mobile video platform where performers can beam live to fans and audiences through their smartphones
exchange4media Staff 21-May-2015
In week 19 (May 9 – 15, 2015) of the Hindi GEC Universe, Life OK and Sab TV see the biggest gain, while Star Plus and Zee TV decline
exchange4media Staff 21-May-2015
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organisation's competitive advantage in Marketing Intelligence and Data Sciences
exchange4media Staff 21-May-2015
Report has made suggestions for consideration of the government on issues like post-retirement benefits, a forward looking promotion policy, measures to improve enforcement of the award, need for improving data base of the RNI, among other things
exchange4media Staff 21-May-2015
The move is to strengthen the leadership position of Digital Vidya. It is a first M&A deal in the Digital Marketing Training Sector
exchange4media Staff 21-May-2015
He will focus on the global growth of the company's brand engagement solutions
exchange4media Staff 21-May-2015
AIM was awarded as a recognition for media insight excellence and their entry, "Engagement Index : Magazines 2 X"
exchange4media Staff 21-May-2015
In week 19 of BARC data, we look at the top three channels in each genre
exchange4media Staff 21-May-2015
Dettol's previous ad with the same jingle was criticised for being lacklustre and had received flak on social media
BARC data for week 19 (May 9-15, 2015) for Hindi GECs indicates Saath Nibhana Saathiya on Star Plus topped the ratings chart followed by Zee's Kumkum Bhagya and Colors' Sasural Simar Ka
exchange4media Staff 21-May-2015
'Make in India' could well be one of modern India's biggest ideas. Conceptually, though being manufacturing based, this idea has a wider and far reaching remit when interpreted in its fullness, finds Lowe Lintas & Partners CEO Joseph George
FIIs that believed in Modi's growth story for India are now disillusioned. How did the best performing market in world end up as one of the worst performing markets in a matter of a month?
The topic of FDI in e-commerce is a contentious one. Retailers Association of India (RAI), which represents retailers like the Future Group, Reliance Fresh, Shoppers Stop, filed a case demanding parity between traditional retailers and e-retailers on Monday. Following this, the Delhi High Court has directed the government to find a solution to RAI's plea
Times Network's MK Anand, Zee's Samir Ahluwalia, BAG Network's Anurradha Prasad, RBNL's Ashwin Padmanabhan and News Nation's Abhay Ojha express their opinion on how the Modi govt has fared in developing M&E industry
With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses
Hygia is a new age initiative of RKS Group, introducing to the Indian market an advanced sanitization and disinfection service
exchange4media Staff 21-May-2015
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