Date-wise News
Facebook targets low-end phone audience with Creative Accelerator

Facebook has announced the launch of a new programme for high-growth countries called the Creative Accelerator. The programme is specifically designed to enable brands engage audiences not on smartphones or high speed internet

Abhinn Shreshtha Mar 11, 2015 3:47 PM

India's Daughter director reacts to controversy opposing documentary

Leslee Udwin, director of under fire documentary 'India's Daughter' has retaliated against, what she calls, Times NOW's "hate campaign" opposing the documentary

Abid Hasan Mar 11, 2015 11:49 AM

NDTV 'blank screen' protest gets support on social media

NDTV opts for silence on prime time to protest against the government ban on airing of 2012 Delhi gang rape documentary

Abid Hasan Mar 11, 2015 11:26 AM

Avinash Kaul appointed President of A+E Networks|TV18

The role will be in addition to his responsibility as CEO of IBN Network

exchange4media Staff Mar 11, 2015 11:08 AM

Network18 signs MoU with St Stephen's College to promote inclusivity in education

As part of this initiative, Stephen's College will offer a Certificate Course in “Citizenship & Cultural Richness”

exchange4media Staff Mar 11, 2015 9:44 AM

Ads perform better on TV programs’ memorability: Nielsen study

Agencies and advertisers can look to Twitter TV metrics as a part of the media planning and buying process to identify shows with engaged audiences and, by extension, opportunities to increase ad memorability and sales outcomes, says Nielsen

exchange4media Staff Mar 11, 2015 9:37 AM

Zovi.com appoints Bang in the Middle as its communication agency

Fashion portal Zovi is looking at expanding its offering and geographical spread

exchange4media Staff Mar 11, 2015 9:34 AM

IPL 8 will be telecast in 3 new regional feeds: Neeraj Vyas

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

Whether Hansa or Nielsen, publishers find the basic IRS methodology is wrong

Print industry hasn’t seen fresh readership data in over one and a half years. Publishers believe it's better to change the methodology rather than the agency

Abid Hasan Mar 11, 2015 8:27 AM

Guest Column: Thank you for once again banning 'Indian Daughters'

If it was not for the govt, I would be deprived of many things in life, mainly a dialogue with my daughter on such a sensitive subject; India' Daughter Or The New Indian Daughter, says INTRADIA's Sanjeev Kotnala as he expresses his thoughts on why the govt is wrong in banning the documentary

Sanjeev Kotnala Mar 11, 2015 8:21 AM

India most critical growth market for Motorola

Motorola is tapping native advertising opportunity and marketing products on all possible channels, keeping social media and digital at the centre of it all

Ankur Singh Mar 11, 2015 8:13 AM