Date-wise News
 WPP appoints Roberto Quarta as Chairman-designate

Quarta will join the Board on January 1, 2015, and will offer himself for re-election at the Company’s Annual General Meeting to be held in June 2015

exchange4media Staff Dec 18, 2014 4:14 PM

Centuryply launches TVC for laminates

The idea behind the TVC is about celebrating an equal say and contribution in decision-making, so prevalent in modern day relationships, and how Century Laminates makes it easier for people to balance each other's point of views

exchange4media Staff Dec 18, 2014 1:47 PM

 Leo Burnett appoints Rakesh Hinduja as Executive Vice President at its Mumbai office

In his new role Rakesh will have overall responsibility for one of the biggest units in the Mumbai office

exchange4media Staff Dec 18, 2014 1:12 PM

 Lowe Lintas unveils community-wide jewellery shopping campaign for Tanishq

The campaign revolves around the core idea of ‘Whatever be the wedding, we are ready.’

exchange4media Staff Dec 18, 2014 11:25 AM

Ditto TV partners with to power customer engagement

The partnership will enable connected customer strategy for 1 Million users and bring a unified experience across devices and platforms

exchange4media Staff Dec 18, 2014 11:19 AM

MAX unveils new brand campaign 'Ab Khulkar phailegi Deewangi'

The new campaign thought is an extension of channel's positioning and talks about how there is a little bit of filminess in all of us and amongst all age groups

exchange4media Staff Dec 18, 2014 10:52 AM

Nickelodeon sees revenues grow to 20% and up to 30 new advertisers

One of the reasons for the growth was increase in ad rates owing to the ad cap

Collin Furtado Dec 18, 2014 9:53 AM

Samsung's Deputy MD Ravinder Zutshi slated to retire on Dec 31st

There's been an industry buzz around the impending exits of both Zutshi and Samsung's Head of Finance Sunil K Goel since October

exchange4media Staff Dec 18, 2014 9:08 AM

Flashback 2014: Competitive intensity keeps you on your toes in our industry: Saurabh Yagnik

Saurabh Yagnik, EVP & Business Head, Sony PIX & AXN talks about digitization roll-out, initiation of BARC, intensified competition in the English Entertainment genre and the entry of e-commerce as new category of spenders as the key highlights of 2014

Collin Furtado Dec 18, 2014 8:58 AM

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh Dec 18, 2014 8:08 AM

Huff Post brings in Sruthijith KK as Editor-in-Chief & Rituparna Chatterjee as Dy Editor

The editorial team also includes, Kavita Majumdar, Anirvan Ghosh, Sriram Sharma, Aashmita Nayar, Indrani Basu, and Betwa Sharma

exchange4media Staff Dec 18, 2014 8:05 AM

Why Radio City acquisition makes sense for JPL

With the addition of Radio City in its portfolio, Jagran gets access to a well-run and organized operator with presence in key, advertiser-friendly cities like Mumbai, Bangalore and Delhi among its 20 stations. Financially, Radio City is in a healthy position

Abhinn Shreshtha Dec 18, 2014 8:02 AM