Date-wise News
Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads, the freshness in govt advertising, e-commerce ad spend push and more...

KV Sridhar Dec 26, 2014 9:04 AM

Flashback 2014: The year of Cashback & Coupons sites

2014 saw the recognition for cashback & coupons websites as the best performing platform for driving quality traffic & sales, says Swati Bhargava, Co-Founder, CashKaro.com

Swati Bhargava Dec 26, 2014 8:36 AM

Hathway launches High Definition Personal Video Recorder (HD PVR)

The Hathway HD PVR has several features that attempt to enhance the TV viewing experience of Hathway customers

exchange4media Staff Dec 26, 2014 8:29 AM

ISL scores big on social media

According to data analyzed by Simplify360, there were 68 thousand conversations on the opening day itself with over 89,000 conversations on the day of the finals

Abhinn Shreshtha Dec 26, 2014 8:22 AM

ASCI launches "Swachh Ads Abhiyan"

The initiative was launched on Dec 24th, observing the National Consumer's Day with the purpose of combating misleading advertisements

exchange4media Staff Dec 26, 2014 8:17 AM

Flashback 2014: A year full of much ado about nothing

Anant Nath, Editor, Caravan Magazine & Director, Delhi Press Club on what advertising and media industry was preoccupied with in 2014

Ananth Nath Dec 26, 2014 8:15 AM

We are the filters for social media and citizen journalism: Andrew Stevens

Stevens, Asia Pacific Editor, CNN talks about importance of professional journalists in the times of citizen journalism, the need to keep re-inventing, expectations from PM Narendra Modi and more...

Rashi Bisaria Dec 26, 2014 8:12 AM

Digital marketing biggest challenge and opportunity for brands in 2014

We speak to top marketers on what was the biggest challenge that was faced by the marketing fraternity in 2014. All insights pointed to one truth

Ankur Singh Dec 26, 2014 8:10 AM

Scarecrow wins the creative duties of Wagh Bakri Tea

Triton Communications was the incumbent agency Triton Communications was the incumbent agency

exchange4media Staff Dec 26, 2014 8:06 AM