Date-wise News

Aam Aadmi Party chief Arvind Kejriwal in an excusive interview with Zee News Editor Sudhir Chaudhary talks about his 49-day stint as Delhi CM, funding allegations and other issues in the party; the channel will be airing the full interview on prime-hour shows Thursday evening

exchange4media Staff 05-February-2015

Opera Mediaworks will expand business in India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand; Asia operations will be run out of Opera Software's Singapore office

exchange4media Staff 05-February-2015

Delhi to go to polls on February 7; the findings of the survey conducted for Zee Media by TALEEM Research Foundation shows the BJP getting 32-36 seats, and AAP giving tough fight to the saffron party with 30-34 seats

exchange4media Staff 05-February-2015

Madison Media Omega, the Bangalore office of Madison Media Group, has bagged JG Hosiery, Metro Cash & Carry, Zivame, Ashirwad Pipes and Total Environment

exchange4media Staff 05-February-2015

SITI ‘sCable EBIDTA in the current quarter increased 43.1% to Rs 50.1 crore against Rs 35 crore in Q3-2014

exchange4media Staff 05-February-2015

Shows that failed to catch enough eyeballs? Ambiguous marketing communication? Sony Pal navigates through troubled waters

Collin Furtado 05-February-2015

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Priyanka Mehra and Aditi Raval 05-February-2015

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado 05-February-2015

This performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smartphones

exchange4media Staff 05-February-2015

Nidhi Raj Puri, Marketing Manager (Asia-Pacific, Middle East, Africa) at Act-On Software, lists a few guiding principles for developing a content marketing strategy that yield results

Nidhi Raj Puri 05-February-2015

More and more growth is going to come from tier II or III towns. Radio is perhaps the best medium to reach this audience and for many brands this could increase the relevance of the medium, says Ashish Bhasin, Chairman and CEO (South Asia) of Dentsu Aegis Network

Abhinn Shreshtha 05-February-2015

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl

Ankur Singh 05-February-2015

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