Date-wise News
I never wanted to contest against Modi in Lok Sabha polls: Arvind Kejriwal

Aam Aadmi Party chief Arvind Kejriwal in an excusive interview with Zee News Editor Sudhir Chaudhary talks about his 49-day stint as Delhi CM, funding allegations and other issues in the party; the channel will be airing the full interview on prime-hour shows Thursday evening

exchange4media Staff Feb 5, 2015 3:39 PM

 Opera Mediaworks on expansion spree in APAC region, names Vikas Gulati as MD- Asia

Opera Mediaworks will expand business in India, Indonesia, South Korea, Australia, Malaysia, Philippines, Vietnam and Thailand; Asia operations will be run out of Opera Software's Singapore office

exchange4media Staff Feb 5, 2015 3:30 PM

Delhi Assembly polls: Zee News survey predicts close fight between BJP and AAP

Delhi to go to polls on February 7; the findings of the survey conducted for Zee Media by TALEEM Research Foundation shows the BJP getting 32-36 seats, and AAP giving tough fight to the saffron party with 30-34 seats

exchange4media Staff Feb 5, 2015 3:06 PM

Madison Media Bangalore bags Rs100 crore worth wins

Madison Media Omega, the Bangalore office of Madison Media Group, has bagged JG Hosiery, Metro Cash & Carry, Zivame, Ashirwad Pipes and Total Environment

exchange4media Staff Feb 5, 2015 1:54 PM

SITI Cable reports 26.1% rise in total income to Rs 223.4 crore

SITI ‘sCable EBIDTA in the current quarter increased 43.1% to Rs 50.1 crore against Rs 35 crore in Q3-2014

exchange4media Staff Feb 5, 2015 12:26 PM

What's weighing Sony Pal down?

Shows that failed to catch enough eyeballs? Ambiguous marketing communication? Sony Pal navigates through troubled waters

Collin Furtado Feb 5, 2015 9:43 AM

The CV of an ideal client: Agency wishlist revealed

Lowe's Joseph George, Taproot's Santosh Padhi, JWT's Colvyn Harris and BBDO's Josy Paul on what agencies want from their clients

Priyanka Mehra and Aditi Raval Feb 5, 2015 9:18 AM

Rs 5 lakh for 10-second spot? Are marketers taking the World Cup bait?

Odd match timings, Indian team's recent poor performance and higher ad rates could dampen marketers' enthusiasm of associating with the ICC World Cup 2015

Collin Furtado Feb 5, 2015 9:09 AM

Micromax takes top spot in Indian smartphone market: Canalys report

This performance is partly due to Micromax’s continuing appeal to mobile phone users upgrading to smartphones

exchange4media Staff Feb 5, 2015 8:44 AM

Guest Column: 6 steps to a content marketing plan that can drive conversions

Nidhi Raj Puri, Marketing Manager (Asia-Pacific, Middle East, Africa) at Act-On Software, lists a few guiding principles for developing a content marketing strategy that yield results

Nidhi Raj Puri Feb 5, 2015 8:15 AM

Video: Radio needs to keep reinventing itself: Ashish Bhasin

More and more growth is going to come from tier II or III towns. Radio is perhaps the best medium to reach this audience and for many brands this could increase the relevance of the medium, says Ashish Bhasin, Chairman and CEO (South Asia) of Dentsu Aegis Network

Abhinn Shreshtha Feb 5, 2015 8:08 AM

Top 5 Super Bowl ads that went viral this year

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl

Ankur Singh Feb 5, 2015 8:05 AM