Authors

Nidhi Raj Puri
guestcolumn@exchange4media.com @Nidhi Raj Puri

Guest Column: 6 steps to a content marketing plan that can drive conversions

Guest Column: 6 steps to a content marketing plan that can drive conversions?blur=25

Nidhi Raj Puri, Marketing Manager (Asia-Pacific, Middle East, Africa) at Act-On Software, lists a few guiding principles for developing a content marketing strategy that yield results

Nidhi Raj Puri Feb 5, 2015 8:15 AM