Date-wise News
TBWA\India appoints Jay Mehta as Associate Vice President, Mumbai Operations

He has previously worked at DDB Mudra, McCann Erickson, & Law & Kenneth (currently known as L&K Saatchi & Saatchi)

exchange4media Staff Feb 26, 2015 3:56 PM

Google buys Facebook app marketing firm Toro

Google has acquired a company called Toro, which helps developers promote their apps on Facebook. Terms of the deal have not been disclosed

exchange4media Staff Feb 26, 2015 3:27 PM

Facebook launches Ads Manager app; reaches 2 million advertisers

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff Feb 26, 2015 3:08 PM

Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

IMC 2015 in Pictures: Industry leaders deliver food for thought for the magazine industry

The second day of the 9th edition of IMC ended on a high note with industry experts deliberating upon various issues and aspects of the magazine industry

exchange4media Staff Feb 26, 2015 9:26 AM

Lowe Lintas India named No. 1 Creative Agency in the World by World Advertising Research Center

Rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No. 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the top 5

exchange4media Staff Feb 26, 2015 9:10 AM

Havas Media Group wins digital duties of Ranbaxy’s consumer healthcare brands

The win comes post a multi-agency pitch, which included the incumbent as well as other digital agencies

exchange4media Staff Feb 26, 2015 9:02 AM

Union Budget 2015: Rationalization and simplification of taxes required, say e-retailers

Ahead of the Union Budget 2015, e-commerce players share their views on some of the more pressing needs of the industry, such as GST, tax clarifications and FDI

Abhinn Shreshtha Feb 26, 2015 8:58 AM

Union Budget 2015: Broadcasters await concrete and corrective Budget

With this Union Budget, broadcasters hope for remedial measures that will strengthen M&E industry

Abid Hasan Feb 26, 2015 8:54 AM

Amazon, Flipkart indulge in friendly banter

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Ankur Singh Feb 26, 2015 8:42 AM

Union Budget 2015: Guest Column: Govt should spend on digital infra development: Zafar Rais

Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing the education ecosystem, liberalize FDI in e-commerce and provide a stable digital infrastructure in the country

Zafar Rais Feb 26, 2015 8:36 AM

A brand must embrace the concept of being a Living Brand: Kevin King

The content a brand produces needs to be relevant to real world events to enable brands to break through the clutter that exists online, says Kevin King, Global Practice Chair, Edelman Digital

exchange4media Staff Feb 26, 2015 8:29 AM

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