Myntra does a Flipkart, apologises over tech glitch during mega-sale

In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”

by Ankur Singh
Published - Jun 5, 2015 11:15 AM Updated: Jun 5, 2015 11:15 AM
Myntra does a Flipkart, apologises over tech glitch during mega-sale

Ever since its big shift to the app-only version, online fashion retailer Myntra has been gung-ho about the transition. The brand left no stone unturned in the promotions of its two-day mega sale on May 30 and 31. However, all didn’t go as planned. On Wednesday, it apologised to its customers via e-mail for the “technical glitches” faced during the mega-sale.

In an e-mail titled “We’d like to say we’re sorry”, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”, and apologised for the inconvenience.

Below is the mail:

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