Aurangabad has 3 bids for its 2 frequencies with a provisional winning price of Rs 5.87 crore at the end of Day 12. Kolhapur has 3 bids for its 2 frequencies with the highest bid price at approximately Rs 8 crore. Delhi had one bid with the provisional winning price at Rs 156 crore
The pace of change in the marketplace, driven by convergence is so rapid, so pervasive, that clients who haven’t done a pitch, in the last couple of years, are stepping back and saying it is getting more complicated, and asking ‘as an agency how are you helping me bring these together and drive us forward?’. Part of the pitch is to understand agency’s capability that is the primary driver.