This Independence Day, Robin Hood Army, Uber and ScoopWhoop launch #Mission100k to feed the less fortunate
The campaign aims to mobilise students across India and Pakistan to rally together and serve food to 100,000 less fortunate people on both sides of the border
Published - 12-August-2015
This Independence Day (August 15), volunteer organisation, Robin Hood Army, internet media and news company ScoopWhoop and Uber are joining hands to launch #Mission100k. The campaign aims to mobilise students across India and Pakistan to rally together and serve food to 100,000 less fortunate people on both sides of the border.
“We wanted to do something unique which would inspire students to give back to the community. Luckily, the folks from Uber and ScoopWhoop found the idea exciting and we have managed to carve out an impactful partnership” said Neel Ghose, founder of the Robin Hood Army.
This first of its kind initiative, will see the three youth brands supporting each other - the Robin Hood Army will provide operational guidance and tie-ups to colleges, ScoopWhoop will push the movement to the masses, and Uber will help out with logistical support across all Indian cities.
“We are very excited to launch #Mission100k, and hope to create widespread impact amongst the student community.” said Sriparna Tikekar, Co-founder, ScoopWhoop.
Karun Arya, Communications Lead, South Asia and India, Uber added, "Uber is excited to partner with Robin Hood army this Independence Day by doing our little part to ensure #Mission100k is a great success. Food wastage is a serious concern in India and we are confident this bespoke initiative will make a difference."
The team has put together a DIY kit, which guides students on how they can be a part of this movement. Members of all three organisations will also join the students in this mega drive. Students are being encouraged to share their experience on social media with the hashtag -#Mission100k.
“As the youth of Pakistan and India, we believe the biggest act of freedom is serving your own countrymen, especially those who need it most.” said Sarah Afridi and Sarfaraz Abid, who set up the RHA in Pakistan. “The aim is to guide students - who are the future of the country, to actively bridge these inequalities.”
The team is in touch with students of colleges across cities like SRCC (Delhi), St. Xavier’s (Calcutta + Mumbai), ISB (Hyderabad), PEC (Chandigarh), LUMS (Lahore), IBA (Karachi), who are all gearing up for the movement on August 14 and 15.
“Our students are chalking out plans to play their part in this unique cross-border movement. We believe this whole exercise will provide fantastic exposure to the younger
generation.” said Priyanka Joshi, Assistant Professor, Shri Ram College of Commerce, Delhi.