Date-wise News
BARC ratings: Sab TV sees largest gain in week 22

In week 22 (May 30 – June 5, 2015) of BARC ratings, Star Plus recorded maximum loss

exchange4media Staff Jun 12, 2015 7:01 PM

TAM ratings: Zee TV regains No.3 spot in household data; Sab TV retains No.3 spot in individual data

In week 23 (May 31 – June 6, 2015) of the Hindi GEC universe, leader Star Plus saw the maximum decline

exchange4media Staff Jun 12, 2015 5:50 PM

Sanjay Tandon steps down as COO, FCB Ulka

After a six-year second inning with the company, Tandon has decided to move on. He is currently serving his notice period, and his next destination is unknown

Abid Hasan Jun 12, 2015 2:37 PM

Motivator hires Neilsen's Kavita Acharekar as Client Leader

With nearly 10 years of experience, Acharekar would be leading client relationships across Motivator Mumbai's key businesses

exchange4media Staff Jun 12, 2015 1:27 PM

E-commerce emerges as top advertising category in IPL 8

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

exchange4media Staff Jun 12, 2015 10:18 AM

Titan TVC applauds the new generation of go-getter entrepreneurs

The campaign conceptualised by Ogilvy & Mather for the newly launched collection from Titan 'Celestial Time' celebrates the new breed of entrepreneurs who are confident and don't hesitate from redefining hierarchies

Sarmistha Neogy Jun 12, 2015 9:27 AM

E-commerce emerges as top advertising category in IPL 8

TAM data shows cellular phone service slipped to No.2 brand category from No.1 in IPL 7, while smart phones category which was No.2 brand category for IPL 7 got pushed to No.3

exchange4media Staff Jun 12, 2015 9:06 AM

FoxyMoron wins digital duties of Jim Beam India

Following a multi-agency pitch, FoxyMoron has won the mandate of Beam Suntory’s bourbon whiskey brand Jim Beam and will be responsible for creating solutions to engage the young urban consumer

exchange4media Staff Jun 12, 2015 8:50 AM

Is HUL's pre-emptive step to withdraw Knorr the right move?

Following Maggi crisis, HUL has been quick to exercise caution and immediately recall Knorr products, till the time it gets an approval from FSSAI

Sarmistha Neogy Jun 12, 2015 8:41 AM

Taarak Mehta Ka Ooltah Chashma falls to No.5 spot from No.3 spot on ratings chart

As per TAM data, in week 23 (May 31 - June 6, 2015) of Hindi GEC Universe, Saath Nibhana Saathiya stayed on top of the ratings chart despite a slight decline from last week. Yeh Hai Mohabbatein stayed at No.2

exchange4media Staff Jun 12, 2015 8:25 AM

Anouk's ad on homosexuality goes viral

It is being pitted as the first Indian advertisement to feature a lesbian relationship. However, Twitterati soon caught on to the "India’s first lesbian ad" falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013

Ankur Singh Jun 12, 2015 8:22 AM

Lowe Lintas Bangalore wins Hike’s creative duties

As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth

exchange4media Staff Jun 12, 2015 8:04 AM

Star Sports launches Desh Ke Liye campaign to endear Hockey to India

With a TVC showcasing the Indian hockey team, Star Sports points out Indian disinterest in the sport notwithstanding the team's recent big wins

exchange4media Staff Jun 12, 2015 8:03 AM

Industry backs RED FM-Suryan FM as standoff continues

Radio fraternity has pledged its support to Sun TV-owned RED FM and Suryan FM which have been denied security clearance by Home Ministry. It is estimated that the govt stands to lose more than Rs 400 crore in migration and bidding revenue if RED FM and Suryan FM are not allowed to participate in Phase III auctions

Abhinn Shreshtha Jun 12, 2015 7:59 AM