Date-wise News

MRSS INDIA, an independent Market Research Agency, has announced a total initial public offering of Rs.1, 42, 80,000 at the issue price of Rs 12.75 each

exchange4media Staff 02-July-2015

The portfolio consists of multiple variants of face Wash, face Scrubs, face packs, creams, lotions and shampoos. The annual marketing spend on the portfolio is estimated to be around Rs 50 crore

exchange4media Staff 02-July-2015

IndiaCast Media Distribution and Disney India have discontinued their distribution agreement

exchange4media Staff 02-July-2015

The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs. 50 crore. Earlier, the media buying duties for the brand were with Havas Media

exchange4media Staff 02-July-2015

Rao had joined Havas Worlwide in May 2013. His next destination is not known at the moment

Priyanka Mehra 02-July-2015

“I estimate that Reliance’s Digital India investments will create employment for over 5 lakh people,” said Mukesh Ambani Chairman & MD, Reliance Industries, who spoke at the inaugural function of Digital India Week

exchange4media Staff 02-July-2015

Brands need to start defining the kind of audience profiles they want to reach and target sharply, says MCCS CEO Venkatramani, who spoke at the launch of Businessworld Marketing WhiteBook

Abid Hasan 02-July-2015

Under the Digital India campaign, Modi announced products like Digital Locker, National Scholarship Portal, e-Hospital/ORS, e-Sign and Digitize India Platform

Sarmistha Neogy 02-July-2015

MIB is now expected to issue a show cause notice to Sun TV Network if MHA continues to deny security clearance for its channels

exchange4media Staff 02-July-2015

At the unveiling of the 11th edition of Businessworld Marketing Whitebook, the spirited keynote session "Gearing up for the consumer-first world" with Nitish Kapoor, Regional Director, Reckitt Benckiser South Asia, covered a wide range of topics-from consumer outlook in India to its effects on businesses

Ankur Singh 02-July-2015