Date-wise News
Goafest celebrates 10 years; announces first list of speakers

First list of speakers for the Knowledge Seminars includes Ted Lim- CCO, Dentsu Aegis Network Asia Pacific, Alan Moseley- President and Creative Officer, 180 Amsterdam, Neil Stewart- Head of Agency, APAC Region, Facebook, Guy Abrahams- Worldwide Strategic Marketing Officer, ZenithOptimedia and Devdutt Pattanik- Author & Mythologist

exchange4media Staff Mar 3, 2015 3:54 PM

Ola acquires TaxiForSure for $200 million

Ola and TaxiForSure will continue to operate as separate entities. The leadership and all of the 1700 employees shall continue to work with TaxiForSure, with Arvind Singhal (currently COO) being appointed the CEO

exchange4media Staff Mar 3, 2015 2:41 PM

Ogaan Publications announces corporate restructuring

The company will be renamed Ogaan Media. The brand will offer custom brand solutions across Fashion, Beauty, Decor & Lifestyle categories encompassing print, digital, and on-ground activities under Ogaan Cube and Ogaan Connect, as well as strengthen its portfolio of IPRs like India Design ID under Ogaan Live

exchange4media Staff Mar 3, 2015 1:49 PM

Hari Krishnan appointed CEO, Lowe LDB Sri Lanka

Krishnan joins the agency from GREY where he was the Senior Vice President & Business Head for South. In his new role, he will report to Joseph George, CEO, Lowe Lintas + Partners, India

exchange4media Staff Mar 3, 2015 11:06 AM

DS Group appoints Scarecrow as the Creative Agency for its dairy business

Scarecrow will handle the entire dairy portfolio which includes Fresh Milk, UHT Milk, Ghee, Paneer, Khoya, Chhach, Dahi, Flavoured Milk, Dairy Whitener and other dairy products under the brands Ksheer and Dairymax.

exchange4media Staff Mar 3, 2015 10:58 AM

Mindshare launches suite in New Zealand

Samantha Osborne will over as MD of the setup that will be an integral part of GroupM.

exchange4media Staff Mar 3, 2015 10:46 AM

Publishers give mixed reactions to Pitch Madison print estimates

While some print players believe growth will surpass the estimates, most agree that regional print will see higher growth than English

Abid Hasan Mar 3, 2015 9:48 AM

Union Budget 2015: Despite service tax, digital players optimistic

FM's decision to include digital advertising among the services on which service tax could be levied led to some indignation by digital agencies. With news that service tax will be further increased to 14 per cent, digital agencies and advertisers seem to have another headache on their hands

Abhinn Shreshtha Mar 3, 2015 9:19 AM

Union Budget 2015: E-commerce start-ups get the much needed push

Entrepreneurs believe the Budget will mark the dawn of a new era of higher growth in the online start-up and e-commerce industry

Ankur Singh Mar 3, 2015 9:01 AM

Union Budget 2015: E-commerce sector encouraged by GST & Make In India boost

E-commerce players give thumbs up to a Budget-propelled ecosystem that will enable start-up ease, incentivise a cashless society and develop infrastructure

Abhinn Shreshtha Mar 3, 2015 8:37 AM

The magazine's role is to create new categories of consumption: Santosh Desai

New categories get created when you create new vocabulary, new rules. The role of magazines is to educate, create hierarchies, implant codes, show rules of discrimination; thereby creating new categories of consumption, says Santosh Desai, MD & CEO, Future Brands

exchange4media Staff Mar 3, 2015 8:22 AM

RAM Ratings: Big FM maintains lead in Mumbai with 19.1% market share

Big FM maintains its number one position in Mumbai. Fever FM is number one in Delhi while Radio Mirchi and Radio City continue their lead in Kolkata and Bangalore respectively

exchange4media Staff Mar 3, 2015 8:16 AM

Creative exaggeration vs misleading claims: Where do marketers draw the line?

These and other questions on self-regulation & the boundaries of creative expression in advertising take centre-stage at a mega festival being organized by ASCI in association with exchange4media in Mumbai on March 20, 2015

exchange4media Staff Mar 3, 2015 8:14 AM

Everest wins creative duties of Onida Air-Conditioners

The win comes after a multi-agency pitch. The agency's Mumbai office will handle the business

exchange4media Staff Mar 3, 2015 8:12 AM