Date-wise News
Concept Communication buys majority stake in LIQVD Asia

LIQVD's 28 member team along with founders Arnab Mitra and Zubin Nalawalla will be joining the Concept Group.

exchange4media Staff Dec 23, 2014 2:21 PM

 Sumantra Dutta quits STAR India

After a 20-year stint at the network, Dutta has decided to move on from his position as Country Head, STAR - Middle East, Pakistan & Africa

exchange4media Staff Dec 23, 2014 1:49 PM

 S Balasubramanian was a person of unmatched dedications: S Balasubramaniam Adityan

S Balasubramaniam Adityan shares his condolence on the loss that the media industry has witnessed after Vikatan's chairman passed away on December 19, 2014

exchange4media Staff Dec 23, 2014 1:35 PM

 PR Solution India signs pact with Asnani Group

PR Solution will provide the costumed communications consultancy to help Asnani Group in the areas like brand building, corporate reputation building, and new launches

exchange4media Staff Dec 23, 2014 11:35 AM

S S Balan was the doyen of Tamil journalism: K Vaidiyanathan

In the demise of S.Balasubramanian, more popularly known in the media circles as S.S. Balan, Tamil Nadu has lost one of the greatest champions of Press freedom and a doyen of Tamil journalism

exchange4media Staff Dec 23, 2014 10:46 AM

Magnon\TBWA wins the digital duties of MakeMyHome.com

The agency won the account following a multi-agency pitch in Mumbai

exchange4media Staff Dec 23, 2014 10:42 AM

Flashback 2014: We are getting a little carried away by the long format ad: Arun Iyer

Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014

Priyanka Mehra Dec 23, 2014 10:04 AM

The era of massive e-discounts might be over

E-retailers in India have been playing a volume game rather than having a strictly profit-driven outlook, but this may be set to change

Abhinn Shreshtha Dec 23, 2014 9:35 AM

Kinetic wants to see OOH becoming integral to the media plan

David Payne, CEO, Developing Markets, King Lai, CEO, Asia Pacific & Amit Sarkar, COO, Kinetic India talk about India's place in Kinetic and WPP's overall strategy and the focus areas for the company going forward

Abhinn Shreshtha Dec 23, 2014 9:24 AM

Lowe Lintas Bangalore creates new campaign for Flipkart's Mobile App

The creative brief given to the agency was to come up with an interesting way to showcase how mobile shopping apps are fast becoming the key to on-the-go shopping today

exchange4media Staff Dec 23, 2014 8:57 AM

Flashback 2014: Brands' social media interactions garner positive buzz, improves brand image

We list some of India's top brands that saw positive reactions by paying heed to online conversations and brand mentions

Ankur Singh Dec 23, 2014 8:47 AM

Flashback 2014: The voracious appetite for regional content remains unsated: Ravish Kumar

Regional programing is envisioned to be the next wave of growth in Indian television - the significant progress of which has reinforced the growth wave in 2014, says Viacom18's Ravish Kumar

Ravish Kumar Dec 23, 2014 8:41 AM