Date-wise News
 Week 46 ratings: Sony plunges with a massive drop in ratings; Zee TV gains ground

Sony plummets further as ratings declined to 190 million GVTs in week 46 from 245 million GVTs in week 45

exchange4media Staff Nov 21, 2014 3:52 PM

 Reliance Broadcast appoints new Business Head and new CMO for its TV business

Sahil Kangotra has been appointed as Business Head and Shalini Gupta as Chief Marketing Officer for BIG Magic, BIG Magic Ganga, BIG Thrill & BIG Magic International

exchange4media Staff Nov 21, 2014 3:27 PM

 Trilogic Digital Media continues to run Sahara One and FILMY under the existing BAPADA Agreement

Only a Content MOU with SOMEL has been terminated due to logistical reasons, confirmed Trilogic’s MD Kamlesh Bhanushali, & Executive Director Vishal Gurnani to exchange4media

exchange4media Staff Nov 21, 2014 3:11 PM

 India to cross 300 million internet users by Dec’14

The number of internet users in India would reach 302 million by Dec 2014, registering a Y-o-Y growth of 32% over last year, according to a report 'Internet in India 2014', jointly published by IAMAI and IMRB International

exchange4media Staff Nov 21, 2014 10:56 AM

Guest Column: Leveraging analytics for effective lead generation

Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies

Shanker Murudappa Nov 21, 2014 10:08 AM

MY FM records revenue growth of 33% in Q2 FY15

The network's growth reflected in Earnings Before Interest and Tax (EBIT) of 158% in FY 14-15

exchange4media Staff Nov 21, 2014 9:07 AM

Anup Vishwanathan joins Times Television as Marketing Head, English Entertainment Cluster

Vishwanathan moves to Times Television Network after a successful stint at Leo Burnett which started in 2006

exchange4media Staff Nov 21, 2014 8:50 AM

Guest Column: Leveraging analytics for effective lead generation

Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies

Shanker Murudappa Nov 21, 2014 8:18 AM

62% shoppers dissatisfied with their online shopping experience

67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online

Rashi Bisaria Nov 21, 2014 8:15 AM

Festive windfall for broadcasters; ad spends increase by 20-50%

FMCG, auto, and mobile were the biggest contributors to ad spends. Revenues would have been even higher if this year's festive season had prolonged over a period of two months like preceding years

Collin Furtado Nov 21, 2014 8:06 AM

Hike pumps up 'desi cool' with new Made For India stickers TVC

Taproot has created a new TVC based on the insight that even if English works just fine, the true expressions are hidden in your own language

exchange4media Staff Nov 21, 2014 8:02 AM

Brands tap social media to build efficient business models

Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base

Ankur Singh Nov 21, 2014 8:00 AM

The Gunn Report releases 50 award-winning print campaigns in 'The Art of Illustration'

It's a compilation of print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration

exchange4media Staff Nov 21, 2014 7:58 AM

Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment

Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this segment. The definition of OOH is changing and getting redefined. In the years to come, the support of digital space will be the key to OOH medium. Conventional OOH coupled with smart use of digital and mobile can really up the engagement levels and takes the brand experience to a different level.

exchange4media Staff Nov 21, 2014 12:00 AM

Charles Courtier,Global CEO,MEC, <br><b>Stephen Li,CEO, Asia Pacific, MEC

What is happening in India with the new government, politically and economically, the next few years look very interesting and different. The other thing is MEC itself in the country. This is our fastest growing market in the world; so there is something that the guys here are doing are doing it right. So what we are looking to do is understand what we are doing right in India and take it to other geographies. At the same time, we are also looking at ways to speed it up. The new political and economic situation in the country combined with a dynamic and strong performance by MEC has created a “perfect storm” situation, if you like.

exchange4media Staff Nov 21, 2014 12:00 AM

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