Date-wise News
Sony plummets further as ratings declined to 190 million GVTs in week 46 from 245 million GVTs in week 45
exchange4media Staff Nov 21, 2014 3:52 PM
Sahil Kangotra has been appointed as Business Head and Shalini Gupta as Chief Marketing Officer for BIG Magic, BIG Magic Ganga, BIG Thrill & BIG Magic International
exchange4media Staff Nov 21, 2014 3:27 PM
Only a Content MOU with SOMEL has been terminated due to logistical reasons, confirmed Trilogic’s MD Kamlesh Bhanushali, & Executive Director Vishal Gurnani to exchange4media
exchange4media Staff Nov 21, 2014 3:11 PM
The number of internet users in India would reach 302 million by Dec 2014, registering a Y-o-Y growth of 32% over last year, according to a report 'Internet in India 2014', jointly published by IAMAI and IMRB International
exchange4media Staff Nov 21, 2014 10:56 AM
Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies
Shanker Murudappa Nov 21, 2014 10:08 AM
Andhra Pradesh channels among top gainers in regional markets; Kerala channels see a fall in ratings
Telugu channels MAA, Zee Telugu and ETV see significant rise in viewership in week 46
Collin Furtado Nov 21, 2014 9:21 AM
The network's growth reflected in Earnings Before Interest and Tax (EBIT) of 158% in FY 14-15
exchange4media Staff Nov 21, 2014 9:07 AM
Vishwanathan moves to Times Television Network after a successful stint at Leo Burnett which started in 2006
exchange4media Staff Nov 21, 2014 8:50 AM
Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies
Shanker Murudappa Nov 21, 2014 8:18 AM
67% highlighted that the current return process was too complicated and expensive, while 55% non-buyers stated they did not have the requisite trust in the quality of products sold online
Rashi Bisaria Nov 21, 2014 8:15 AM
FMCG, auto, and mobile were the biggest contributors to ad spends. Revenues would have been even higher if this year's festive season had prolonged over a period of two months like preceding years
Collin Furtado Nov 21, 2014 8:06 AM
Taproot has created a new TVC based on the insight that even if English works just fine, the true expressions are hidden in your own language
exchange4media Staff Nov 21, 2014 8:02 AM
Brands are increasingly looking at innovative ways to integrate data from social media to enhance customer service experience, and build consumer base
Ankur Singh Nov 21, 2014 8:00 AM
It's a compilation of print campaigns from 21 different countries spanning 15 years that showcase the very best of illustration
exchange4media Staff Nov 21, 2014 7:58 AM
Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this segment. The definition of OOH is changing and getting redefined. In the years to come, the support of digital space will be the key to OOH medium. Conventional OOH coupled with smart use of digital and mobile can really up the engagement levels and takes the brand experience to a different level.
exchange4media Staff Nov 21, 2014 12:00 AM
What is happening in India with the new government, politically and economically, the next few years look very interesting and different. The other thing is MEC itself in the country. This is our fastest growing market in the world; so there is something that the guys here are doing are doing it right. So what we are looking to do is understand what we are doing right in India and take it to other geographies. At the same time, we are also looking at ways to speed it up. The new political and economic situation in the country combined with a dynamic and strong performance by MEC has created a “perfect storm” situation, if you like.
exchange4media Staff Nov 21, 2014 12:00 AM
