CNBC TV18 to telecast Jaipur Shopping Festival exclusive episode

Watch JSF special coverage by CNBC TV18 on November 23.

e4m by exchange4media Staff
Updated: Nov 21, 2014 2:47 PM
CNBC TV18 to telecast Jaipur Shopping Festival exclusive episode

A special coverage episode of the biggest shopping extravaganza of India– Jaipur Shopping Festival – will be telecasted on the prominent business news channels CNBC TV18 and CNBC Awaaz on November 23 at 5.30 pm and 6:00 pm, respectively. JSF 2014 will be brought back through this exclusive episode, covering various aspects of this fest such as its concept, vastness, impact on city's economy and much more.

The mega shopping fest was concluded just a few weeks back and its memories are still fresh in our minds. This dedicated episode will definitely let the JSF fans re-live those joyful moments and enjoy them once again.

The Jaipur Shopping Festival is an initiative of the Rajasthan Patrika Group with a vision of positioning the world famous Pink City as an ultimate shopping paradise. It is a beautiful exercise to integrate various stakeholders such as readers, advertisers and society at large with a fusion of print, radio, TV and social media. Over the years, the size and impact of JSF have surged tremendously along with a considerable increase in the number of tourists visiting Jaipur during this fest.

JSF is a platform created to facilitate the unified effort of all the business associations, vypaar mandals, corporate houses and citizen of Jaipur to establish the brand – Jaipur. It is a business ecosystem created to energise the city and activate various stake holders to drive the economy towards individual participant’s as well as the city’s growth.

The professional umbrella structures footfalls by many unique discount offers with lots of cross promotion schemes and a mega lucky draw. There is something for everyone. Festivities, fervor, prizes and jubilation enhance the celebration spread over a month. The festival is conceived to capture the fancy of the shopper.

The combination of festive season and JSF proves to be an effective link between sellers and buyers. With promotional offers and discounts at over 15 major bazaars consisting of 7,000+ retailers, draws and prizes worth in lacs, including cars, two-wheelers, mobiles; and a number of indoor and outdoor events during this 30-day festival, JSF leads to a noticeable growth in the Jaipur's retail business. The participating bazaars & malls remain flooded with shoppers trying to make the most of this shopping bonanza. It has certainly become an engine of growth and diversification for Jaipur’s retail industry, adding hundreds of crores in the revenue each year, and giving the retail business a big push upwards.

The month long cultural and shopping bonanza, which was the 3rd edition of JSF, was held from 25th Sep to 23rd Oct 2014. It witnessed a series of mega events including Fashion Show, Musical Night, Theater Fest, Dandiya Mahotsav, Gazal Night, Horse Polo and Golf Tournaments, International Dance and Music Fest and many other exciting events.

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