Authors

Shanker Murudappa
guestcolumn@exchange4media.com @Shanker Murudappa

Guest Column: Leveraging analytics for effective lead generation

Guest Column: Leveraging analytics for effective lead generation?blur=25

Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies

Shanker Murudappa Nov 21, 2014 10:08 AM

Guest Column: Leveraging analytics for effective lead generation

Guest Column: Leveraging analytics for effective lead generation?blur=25

Companies must use structured marketing data analytics to improve lead proposition, lead qualification and lead retention for cross-selling & upselling, observes Shanker Murudappa, Founder & CEO, LeadGen Technologies

Shanker Murudappa Nov 21, 2014 8:18 AM