Date-wise News
Maxus powered by GroupM ESP wins BCCI cricket home series sponsorship rights for Paytm

This is the first time a sponsorship deal for the BCCI has been concluded by a media agency. The deal is valued at INR 210 crores for 84 matches for the 4 year period

exchange4media Staff Jul 31, 2015 6:09 PM

Viacom acquires 50% stake in Indian regional networks

Prism TV owns and operates regional entertainment channels in India, including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, all of which were recently rebranded under the ‘COLORS’ umbrella

exchange4media Staff Jul 31, 2015 6:06 PM

To The New Digital to power digital campaign for Lakmé School of Style

The agency was selected by #fame to power its client’s social media campaign and has helped craft interactive campaigns for the fashion video magazine

exchange4media Staff Jul 31, 2015 4:06 PM

Gingercrush awards digital marketing mandate to aha! inspired

The agency will be the brand custodian for the e-commerce portal in the digital domain, and will look after the brand’s entire digital communication

exchange4media Staff Jul 31, 2015 2:57 PM

Nestle reports a loss of Rs 64.4 crore for quarter ended June 30

Nestle India has announced results for the Quarter ended June 30, 2015

exchange4media Staff Jul 31, 2015 2:47 PM

Parivar tea allies with Drishyam for effective marketing

psLive has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s latest film via a TVC and other media

exchange4media Staff Jul 31, 2015 1:25 PM

Etihad Airways appoints Cheil as global digital and social media agency

Following a multi-agency competitive pitch process, the national airline of the United Arab Emirates (UAE) has appointed the Cheil Network to handle its global digital and social marketing activities

exchange4media Staff Jul 31, 2015 1:17 PM

Mogae Plus to handle advertising sales of FoodFood TV

The Chef Sanjeev Kapoor owned culinary channel previously worked with Helios Media to manage their sales

exchange4media Staff Jul 31, 2015 11:34 AM

HS Ad India wins creative duties of Central Park

The real estate company appointed the agency after a rigorous multi-agency pitch process that lasted over two months

exchange4media Staff Jul 31, 2015 11:08 AM

OMD India Launches TPA (Touch Point Analyzer) Study

Study offers insights into consumer’s interaction with communication touch points during the decision making process

exchange4media Staff Jul 31, 2015 9:57 AM

Prasar Bharati CEO clarifies his stand on BARC rural ratings

We are hopeful that BARC will be able to have the real barometer by end of August or early September, said Jawhar Sircar, CEO of Prasar Bharati

exchange4media Staff Jul 31, 2015 9:08 AM

Indian Express undergoes a brand refresh, targets ‘The Indian Intelligent’

George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital

Saloni Dutta Jul 31, 2015 8:49 AM

OMD India Launches TPA (Touch Point Analyzer) Study

Study offers insights into consumer’s interaction with communication touch points during the decision making process

exchange4media Staff Jul 31, 2015 8:22 AM

Google starts divorcing Google+ from products

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Abhinn Shreshtha Jul 31, 2015 8:19 AM

Contract wins creative duties of Fortune India Magazine

Contract Advertising will be the communication partner for Fortune India with duties ranging from formulating the brand’s creative and digital strategy in India

exchange4media Staff Jul 31, 2015 8:14 AM

Flipkart goes the Snapdeal way, focuses on targeting sellers

Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products

Ankur Singh Jul 31, 2015 8:11 AM

Marketing is going to get harder not easier: John Burbank

As the keynote speaker at the launch of the 11th edition of the Businessworld Marketing Whitebook, John Burbank, President (Strategic Initiatives) of Nielsen, spoke about how a brand can survive in the brave new world of marketing

exchange4media Staff Jul 31, 2015 8:09 AM

FM Phase III: Delhi overtakes Mumbai with Rs 86 crore bid on Day 4

Day 4 of the Phase III auctions ended with a total of 16 rounds having occurred

Abhinn Shreshtha Jul 31, 2015 8:05 AM