This is the first time a sponsorship deal for the BCCI has been concluded by a media agency. The deal is valued at INR 210 crores for 84 matches for the 4 year period

exchange4media Staff Jul 31, 2015 6:09 PM

Prism TV owns and operates regional entertainment channels in India, including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, all of which were recently rebranded under the ‘COLORS’ umbrella

exchange4media Staff Jul 31, 2015 6:06 PM

The agency was selected by #fame to power its client’s social media campaign and has helped craft interactive campaigns for the fashion video magazine

exchange4media Staff Jul 31, 2015 4:06 PM

The agency will be the brand custodian for the e-commerce portal in the digital domain, and will look after the brand’s entire digital communication

exchange4media Staff Jul 31, 2015 2:57 PM

Nestle India has announced results for the Quarter ended June 30, 2015

exchange4media Staff Jul 31, 2015 2:47 PM

psLive has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s latest film via a TVC and other media

exchange4media Staff Jul 31, 2015 1:25 PM

Following a multi-agency competitive pitch process, the national airline of the United Arab Emirates (UAE) has appointed the Cheil Network to handle its global digital and social marketing activities

exchange4media Staff Jul 31, 2015 1:17 PM

The Chef Sanjeev Kapoor owned culinary channel previously worked with Helios Media to manage their sales

exchange4media Staff Jul 31, 2015 11:34 AM

The real estate company appointed the agency after a rigorous multi-agency pitch process that lasted over two months

exchange4media Staff Jul 31, 2015 11:08 AM

Study offers insights into consumer’s interaction with communication touch points during the decision making process

exchange4media Staff Jul 31, 2015 9:57 AM

We are hopeful that BARC will be able to have the real barometer by end of August or early September, said Jawhar Sircar, CEO of Prasar Bharati

exchange4media Staff Jul 31, 2015 9:08 AM

George Varghese, CEO of the Express Group talks about the brand campaign ‘The Indian Intelligent’ and the group’s renewed focus on digital

Saloni Dutta Jul 31, 2015 8:49 AM

Study offers insights into consumer’s interaction with communication touch points during the decision making process

exchange4media Staff Jul 31, 2015 8:22 AM

In what must have come as no surprise to most tech analysts, Google announced this week that it would be realigning Google+ to make it more focused and will also be doing away with an unpopular requirement that linked Google+ to all other Google products

Abhinn Shreshtha Jul 31, 2015 8:19 AM

Contract Advertising will be the communication partner for Fortune India with duties ranging from formulating the brand’s creative and digital strategy in India

exchange4media Staff Jul 31, 2015 8:14 AM

Within a gap of a few weeks, Flipkart and Snapdeal have come up with seller-centric units to promote more and more regional entrepreneurs to come to a common platform and sell their products

Ankur Singh Jul 31, 2015 8:11 AM

As the keynote speaker at the launch of the 11th edition of the Businessworld Marketing Whitebook, John Burbank, President (Strategic Initiatives) of Nielsen, spoke about how a brand can survive in the brave new world of marketing

exchange4media Staff Jul 31, 2015 8:09 AM

Day 4 of the Phase III auctions ended with a total of 16 rounds having occurred

Abhinn Shreshtha Jul 31, 2015 8:05 AM