Date-wise News
DDB Mudra North wins creative mandate for McVitie’s Biscuits?blur=25

The agency was chosen following a multi-agency pitch involving major Indian advertising players

exchange4media Staff May 13, 2015 5:09 PM

I like Rajdeep, but enough is enough: Jawhar Sircar?blur=25

Jawhar Sircar, CEO of Prasar Bharati posted a hard-hitting reaction on Facebook in response to veteran journalist Rajdeep Sardesai's harsh criticism of the public broadcaster at a recent book launch

Abid Hasan May 13, 2015 4:08 PM

Durga Raghunath joins Zomato as senior vice-president?blur=25

Raghunath will also closely work with the founding team at Zomato on key aspects of some of the new businesses which Zomato has already announced it will venture into – online ordering, table reservations, and restaurant POS

exchange4media Staff May 13, 2015 3:50 PM

LYCOS gets listed on National Stock Exchange?blur=25

LYCOS has made 10 acquisitions since 2007, building a well-oiled sales engine and a strong technology backbone in the process

exchange4media Staff May 13, 2015 3:47 PM

MobiKwik assigns media duties to Xposure, to spend Rs 100 crore on new brand campaign?blur=25

The campaign will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015

exchange4media Staff May 13, 2015 3:30 PM

140 channels not following TRAI’s ad-cap rule?blur=25

Some of the top news channels not abiding by the directive include India TV, ABP News, CNN-IBN, Aaj Tak, CNBC TV-18, NDTV 24X7, Headlines Today and Times Now

exchange4media Staff May 13, 2015 2:02 PM

NDTV Prime starts new weekly series Prime Frequency?blur=25

The show will be hosted by Alok Mathur every Tuesday at 9 pm and will feature popular music personalities in candid conversation

exchange4media Staff May 13, 2015 12:19 PM

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head?blur=25

Agrawal will be responsible for overall sales and revenue generation for the channel. She will work closely on creating new revenue streams and opportunities to drive growth and further consolidate the channel’s leadership position

exchange4media Staff May 13, 2015 11:17 AM

Apollo International calls for a Public Relations pitch?blur=25

Through public relations, the company aims to reach end-user audiences and stakeholders, which are the Logistics Industry on the whole and PE investors

exchange4media Staff May 13, 2015 9:11 AM

Samyak Chakrabarty to exit DDB Mudra as Chief Youth Marketer?blur=25

Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on collaborating with Pratap Bose to take Youth Marketing as a concept to the next level

Priyanka Mehra May 13, 2015 9:02 AM

CCI puts Flipkart, Amazon, Snapdeal under 'Price Discount' scanner?blur=25

Media reports suggest that CCI is now evaluating if 'price discount' agreements between manufactures and distributors are anti-competitive in nature or not

exchange4media Staff May 13, 2015 8:54 AM

1 Year Of Modi Govt: Radio sector no longer in limbo?blur=25

From 'Mann Ki Baat' to Phase III auctions, we look at how Modi-led BJP govt approaching one year in power, has taken measures to cure the ailing radio sector in India

Abhinn Shreshtha May 13, 2015 8:51 AM

Week 17 RAM Ratings: Radio City maintains lead in Mumbai and Bangalore?blur=25

Fever FM and Radio Mirchi continue to lead in Delhi and Kolkata respectively

exchange4media Staff May 13, 2015 8:49 AM

IPL 8 sees a 9% growth in brand ads in 4th week  ?blur=25

Data from TAM Sports indicates that 81 brands advertised during the fourth week in comparison with 74 brands in week 3 of IPL

exchange4media Staff May 13, 2015 8:49 AM

News Republic does not compete with branded news apps, it complements them: Shafi Saxena?blur=25

Shafi Saxena, Chief Brand Officer of mobile media publishing app News Republic on entering the highly competitive mobile market of India and how the app enhances partner sites’ discoverability

Abid Hasan May 13, 2015 8:46 AM

Has Indian media learnt anything from the #GoHomeIndianMedia fiasco??blur=25

From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzzing since another earthquake struck Nepal on Tuesday

Ankur Singh May 13, 2015 8:45 AM

Culture Machine launches Intelligence Machine, a tool for branded video?blur=25

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and analyzes nearly 1.5 billion videos across the internet on a daily basis

Abhinn Shreshtha May 13, 2015 8:43 AM

Speculation rife about Nike's Avinash Pant joining Red Bull?blur=25

Industry sources indicate that Nike's Marketing Head in South East Asia Avinash Pant could be joining Red Bull in June

Priyanka Mehra May 13, 2015 8:38 AM

Ford kick-starts pre-launch experiential campaign for Figo Aspire anchored by Farhan Akhtar?blur=25

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential consumer campaign - What Drives You

Ankur Singh May 13, 2015 8:34 AM